Landing Pages

5 Tips to Create High-Converting Landing Pages

When you think of a landing page, what comes to mind? Most likely you think of your company homepage or a product sales page. In truth, a landing page can be anything, but its purpose is the same: to steer visitors towards a sale, subscription, or future contact. A good landing page is not judged by its appearance (although sleek and smooth designs do help), but rather by its conversion rate. So how do you boost your conversion rate?

Landing Pages

While it would be nice if there was an amazing formula or template that you could use to create a high-converting landing page, it’s just not that simple. Every landing page needs to be carefully customized to meet the needs of its audience and its specific call to action (CTA). That means you have to approach the process with an open mind, a clear vision, and a lot of flexibility and creativity. The good news is that there are a few recurring elements that can help provide a basic framework to guide the process.

Determine Your Goal

Remember a landing page can be anything; it doesn’t have to be your homepage. Before creating your landing page you need to clearly define your goal. Do you want it to encourage people to browse products on your website? Check out a specific new product? Join your email list? Sign up for your newsletter? Define your goal and then make sure every single person that ends up on your landing page knows it too.

Put It In Your Headline

Your headline is easily the most important part of your landing page. Conversion rates can grow and die by the headline. The headline is your chance to make a first impression. No pressure, but you need to use your headline to grab the interest of your target audience, offer them something worthwhile, and compel them to stick around for your CTA. Oh yeah, and you need to accomplish this in about ten words. Short and sweet almost always wins when it comes to landing pages.

Reiterate it In Your Subheadings

Now that you have the visitor’s attention, you need to act on it. Subheadings should be persuasive, detailed, and add depth to your goal. You have a few more words to work with now, so use them wisely to sell visitors on your goal.

Support Your CTA with Powerful Imagery

Visitors have a habit of skipping text. Sadly, a large majority of visitors won’t read more than your headline and possibly first subhead, so you need to make sure you appeal to all of their senses. Creating a visually captivating landing page is one way to keep them focused on what you are offering. Support your final CTA with powerful imagery that grabs their attention and makes it impossible to click away.

Bring it Home

A lot of businesses spend so much time on their landing page design that the CTA becomes an afterthought. Your CTA is not just a sentence you pop on at the bottom of the page; it is the very heart of your landing page. Every single thing on your page should lead the visitor towards it. This is your chance to close the deal. Make sure your CTA is very clear and easily accessible on the landing page. Create an easily identifiable button, limit redirects, and make it as simple as possible to convert.

Think of your visitors like water: water will always take the path of least resistance. Offer this path to your visitors and your conversion rates will rise naturally.

Need some help building a high-converting landing page? We’re always happy to chat.

Improve your Copywriting

5 Resources to Help You Strengthen Your Copywriting

When it comes to writing engaging, interesting, and worthwhile content, our copywriters and social media specialists here at Curve are always on the lookout for new online resources to strengthen their copywriting skills.

We understand that copywriting can mean a bunch of different things, depending on your business, brand, and offerings. This means that sometimes we’re writing short and sweet social media posts and sometimes we’re writing long-form numbers-based case studies and in-depth blog posts on niche topics.

To help our future selves, and our readers, we gathered our top five resources that every copywriter should be using, no matter what kind of content they’re producing.

Improve your Copywriting

Grammarly

Whether you’re a seasoned veteran or a beginner copywriter, checking your grammar is a must. It can really make or break your content! That’s why, like many other people, we love Grammarly. It’s the easiest way to stay on top of your grammar, punctuation, and tenses – something that can go unnoticed when you’re writing longer-form content. Plus, it’s a great alternative to re-reading your content which often leads us to miss a couple of errors. Grammarly offers a free and a paid version, so you can choose what plan will work best for you and your team.

Answer the Public

We understand that coming up with SEO-friendly blog content can be tough, so we turn to search listening tools like Answer the Public to get those creative juices flowing. By analyzing keywords and utilizing search listening capabilities, Answer the Public helps you take the guesswork out of writing content by showing you the most current trends for your specific topic or niche. When we’re struggling to write content-rich blogs and social media posts for our clients, or if we’re struggling to find the best blog title, we turn to Answer the Public to get a better understanding of what’s hot.

Headline Analyzer

Headline Analyzer is another great tool for copywriters. It helps you come up with headlines that drive traffic, shares, and search results directly to your content. By taking into consideration things like the optimal character count and word count, sentiment, word balance, and skimmability, Headline Analyzer is a great tool to help you make your content more eye-catching and SEO-friendly.

HubSpot’s Blog Ideas Generator

Struggling to come up with fresh and exciting blog content and titles? Hubspot’s Blog Ideas Generator is an amazing free tool. It works by gathering up to five nouns of your choice and auto-generating catchy titles for your blogs. This is a great tool if you’re stumped on your title and the structure of your blog. So, if you have a general understanding of what you’d like to write about, why not plug your keywords into HubSpot’s Blog Ideas Generator for help with a title and format that works for your content?

Hemingway App

For those of you who are writing longer-form content-rich pieces, Hemingway App might be your new favourite online tool. By identifying common errors that reduce the readability and quality of your writing, Hemingway App easily highlights these errors using their colour-coded system. It also offers tips on restructuring hard-to-read sentences, using simple alternative synonyms, and minimizing your use of passive voice.

Conclusion

For many of us, copywriting can be a doomed task, but it doesn’t have to be! With these five resources under your belt, you’ll find that your copywriting skills will improve, and you’ll get into a rhythm where writing content comes naturally to you.

Interested in working with the Curve team for content creation and copywriting? Shoot us a message here to book an appointment with our team.