Six Secrets (1)

6 Secrets to Work-from-Home Productivity

Six Secrets to Successful Work-from-Home Productivity

Over the past year, our team, like many others, worked remotely during the COVID-19 pandemic. What started in March 2020 as a bout of stressful Zoom meetings and Slack messages, is now a well-oiled machine. Even as we begin to work from the office, our team can get into a successful #WorkFromHome groove if need be. 

We understand that everyone has a different setup within their home. Some of us have a dedicated desk or office area, while others find themselves at their kitchen table or even on their couch! While we can’t transform everyone’s work-from-home space, we can offer up our secrets to successful productivity. 

In this blog, we’ve rounded up our top six secrets (we just couldn’t narrow it down to five) to maintain productivity no matter where you’re working. 

That’s right – these tips can be implemented both in the office and at home!

1. Our favourite productivity tools

It’s important for us to start with the productivity tools that we use to stay connected with our team and to keep on top of our important deadlines. By using these apps, we’re able to see who can lend a helping hand on a tight deadline and what level of workload each of us has.

For deadlines and daily tasks, our team loves using Asana and Slack. With Asana, we’re able to see our deadlines in real time and keep our clients up to date on what we’re working on for them. As for Slack, it’s a great way for us to stay connected when some team members work remotely. Every morning we each share our list of top priorities for the day and chat about how we can help each other cross everything off our lists!

Tracking our time is a must and for this, we love to use apps like Xero. It’s the easiest way for us to understand who is spending time on what, and it really only takes five minutes at the end of our workday to fill it out. 

2. Be realistic about time management

We all know that we can get overzealous at times, especially when it comes to our day-to-day tasks during a week full of deadlines. Our first secret to successful productivity is to be realistic and work within your means. Yes, it feels amazing to cross everything off that to-do list, but when you’re cramming to get your work done, the result will often be less-than-stellar work. 

It may be easier said than done, but setting realistic goals at the beginning of your work day will help you allocate the right amount of time towards each task. The best part is when you get MORE than your realistic to-do list done in a day, then you’ll have a little something extra to celebrate! 🥳

3. Make a list, even if it’s overwhelming

To Do List

Being realistic about your time management goes hand in hand with this next secret to successful productivity. 

Here at Curve, we LOVE to-do lists! Seeing everything written out can help you visually block out your days and stop you from spending too much time on one task. We suggest writing out your list and making a note of how much time you’d ideally like to spend on each task. By turning your tasks into a time-based list, you’re able to get more done while feeling less overwhelmed.

4. Designate a workspace

We fully understand that working from home for some of us might not be ideal, especially with kids and fur babies running around. That’s why we’re firm believers that your atmosphere can make or break your productivity.

If you’re working from the couch, or dare we say it, your bedroom, you’ll quickly realize that it’s hard to get in the zone and focus, let alone actually get your work done! We suggest designating a workspace area that has everything you need and nothing you don’t. That doesn’t mean you need an extravagant spare room or completely cordoned-off area of your home to work in, but it does mean that you need a space that is free of distractions and comfortable to work in. 

5. Stick to a routine

Look, we understand that lives have been flipped upside down over this past year. Between working from home, homeschooling, and social distancing, it’s been tough for everyone; but that doesn’t mean you can’t stick to a routine!

Adding a simple structure to your day-to-day routine and your work day can help you feel more productive and cross more off your to-do list. In addition to creating a time-based list, we suggest maintaining a specific window of time for your lunch break, as well as having one or two themed days per week. For example, you could devote a day or two to one kind of task, such as blog writing, or client meetings, and this can really help to open up the rest of your week. 

6. And last, but certainly not least, maintain open communication with your co-workers!

Our final secret to successful work-from-home productivity is to be communicative with your team! This might seem like a no-brainer, but working from home really is different from an office setting. In an office setting, you may not be collaborating with your team all the time, but you can certainly see their social cues, especially when they’re stressed or just having an off day. 

For us, communicating with each other is key to a successful work day. Whether that means having weekly staff meetings to start and end the week, or a daily call where you can list your top priorities, it’s up to you.

Communicate

 

So, now that you have our top secrets to successful work-from-home productivity, what’s the next step? We understand that it’s much easier said than done to change your day-to-day workflow completely, but why not try to incorporate one of our tips each week and go from there. Test them out! Depending on your type of work, your work-from-home space, and your other day-to-day responsibilities, you might find a little change can have a big impact on your productivity.

Interested in learning more about our team, and how we can help your brand succeed? Drop us a note here. We’re always ready to chat!

retargeting ads

How to Use Retargeting Ads to Stand Out

Retargeting ads are a powerful tool in your digital marketing toolbox. They allow you to interact with customers who are at different stages of your sales funnel, so your business stays top of mind. Think about different times you’ve seen a familiar ad while you’re browsing through the internet. That sense of familiarity makes you more likely to purchase that product or service.

This is great for all kinds of products and services, but particularly helpful for B2B sales, where customers often take weeks or even months to commit to a contract. With retargeting ads, you can segment your customers into different levels of interest, from people who have barely interacted with your brand to people who have been loyal customers.

The possibilities are endless! That’s why we’ve made these basic tips and tricks to make sure that your retargeting ads are effective.

retargeting ads

Set up your retargeting

This is the easy part. Every digital advertising platform has some form of trackable pixel that you can install into your website. This bridges the ad platform to your site, so that you can monitor how well the ads perform based on final conversions.

Whether you’re running Facebook, Google, Twitter, or whichever kind of digital ad, just check the back end for a simple html code to install into your website. Once the code is in, a whole world of tracking opens up! You can now segment your audience based on how they have interacted with your website. While the possibilities are endless, here are some examples you can start with:

  • People who have visited your website
  • People who have viewed specific products on your website
  • People who have purchased your products

Ideally, when someone lands on your website, you want them to go all the way to purchasing your product. However, we all know that most people take a little bit more convincing. Tracking your potential customers through these three different stages, allows you to tailor your messaging to nudge them onto the next step.

Figure out your customer journey

An effective campaign always comes back to understanding your customers! After clicking on your digital ad, they will enter the “consideration” stage of their customer journey. Often, this is the longest stage, because people spend time reading reviews, comparing competitors, or just wondering if they need the service at all.

Talk to your current customers and find out what they valued most while they were mulling it all over.

  • Price?
  • Features?
  • Variety?

Sometimes what you think is most important, doesn’t align exactly with what the market thinks is most important. This could be by design, but it never hurts to check in with your customer base.

Get strategic with several campaigns

Now that you’re all set up, you can get creative and strategic! Test out different messaging with your segments. Remember that with digital advertising, the algorithms pick the best performing ad to show, so doing 2-3 variations gives you the best chance of finding the winning combination of copy, image, and target audience.

Do you have any questions about retargeting? We’re happy to help! Contact us today, and set up a no-strings-attached consultation.

Facebook Ads

How to Create Facebook Ads that Drive Traffic to Your Site

In 2021, relying on organic traffic is no longer an option. The on-going Google and Facebook updates make it difficult for your website to be discovered without the help of paid advertising. But don’t fret, this guide will help you create the best Facebook ads to solve that issue and generate the traffic your site deserves.

Facebook Ads

The Ad Creative

The first thing Facebook users see when they scroll on their feed is the image or video you use for your ad. It needs to be compelling enough that it will draw their attention and make them stop scrolling and read the copy of your ad. There are a few things to keep in mind when selecting your creative.

1) Use high-quality images

It might seem obvious, but all advertisers do not follow this simple rule. And depending on the resolution of your image, Facebook will limit the reach of your ad. Try to use images with a resolution of 1,200 x 1,200 pixels every time you create an ad.

2) Make fun images and videos

Make your ad stand out by creating designs using fun templates! Canva provides hundreds of templates that are certain to fit your brand and style. Check out our blog post “How to use Canva to stand out on social media” to get started!

Or use the templates provided by Vimeo to create dynamic videos that are sure to catch the attention of your audience.

3) Use limited text

Facebook penalizes advertisers who include too much text on their creatives by limiting the reach of their ads. Although they have started to ease the rule, it is good practice to limit the amount of text on your ads. Use words that will draw attention such as “20% off” or “on sale now” instead of “our products are on sales” for example. Make those keywords stand out by using bold colours and fonts!

The Ad Copy

Now that you caught the attention of your audience with an eye-catchy image or video, converting that attention to a click to your website will rely on a compelling ad copy. Follow these recommendations to craft high-converting copy:

1) Define your offer

The secret to high-converting Facebook ads is having a strong, compelling offer that differentiate your brand from your competitors and will entice your audience to click through.

Try a discount code unique to Facebook to help you track your return on investment for example.

2) Call out your audience

Studies suggest that starting your ad by calling out your audience can increase click-through rates by up to 13%. Try referring to your audience by specific keywords they can easily identify to.

For example, if you are targeting parents, start your ad copy with “Hey parents in Vancouver!”.

3) Determine a strong Call To Action

Your Facebook ads should ALWAYS contain a strong Call To Action. It will help your audience determine what the ad is about, what your offer is and what they get out of clicking your ad.

For example, if you are promoting a 15% off coupon, try a CTA like: “Get your coupon today” instead of “15% off all dresses”.

4) Split-test

When advertising on Facebook, it is important to test a few variations of ad copy and images in order to find out what resonates best with your target audience. What you think will work might not necessarily be true.

By split-testing between two to six ads using different wording, offers, CTAs and creatives, you will be able to determine what your audience is most receptive to. Allow a period of one week to test your different ads before turning off the least performing ads until one or two champions are left.

The Target Audience

You might have the most perfect copy and creative, if your targeting is not set correctly, you will end up wasting precious ad spend on a non-qualified audience that won’t convert into active customers.

It is important to know who your customers are BEFORE you start advertising on Facebook. The more you know about who they are and what they like, the higher the conversion rate. If you are starting from scratch, you can find out who your target persona is by looking at your Google Analytics account to know their interests, their age, their sex, or their location.

Once you have a good idea of who that persona is, simply set your Facebook ad targeting to match those findings. Set an age limit if needed, limit your ad reach by setting borders to the geographical area you want to target, and choose specific interests among the thousands of options available.

For example, if you are a middle school looking for more students, set the demographics to target people aged between 35 to 45, and choose some interests such as ‘parents’, ‘parents of kids aged 10 to 13’.

You can also use the Custom Audience tool available within your Facebook ad account to upload a list of current customers and create a lookalike audience of people who match similar demographics and interests as your list of customers.

Once your ad creative, copy and targeting are complete, you are ready to start advertising! The next step is to track the performance of your ads and the conversion rate. Check out our Beginners Guide: How to Track Conversions on Facebook blog post available here to learn how to track conversions and Return On Investment.

Still need help with Facebook ads? We can help you reach your target audience with unique and high-converting ads! Contact us at contact@curvecommunications.com.

Motion Social Posts (5)

How Authentic Case Studies Can Inspire Your Future Clients

Case studies are an effective tool in nudging a considering lead into a future client. Think about ordering from a restaurant. Yelp has built a whole business on customers interested in scoping out the best and worst of their next meal. If people want to check if their $20 eggs benedict is worth it, you better believe your future clients want the same assurance when investing in a partnership with you.

The most basic of case studies has some context around a stellar existing client, a paragraph detailing your company’s great work, and then a fantastic result. That result doesn’t have to solve world hunger or eliminate every problem your client has, but it should be good enough for someone to think, “Hey, these guys know what they’re doing!”

Case Studies

All that great information is normally accented by imagery on your website. Some companies even go the extra mile and opt for video testimonials! However you choose to present your case studies, you have to remember that your goal is not to remind everyone how great you are. It’s to tell your customer that you understand their problems and are uniquely qualified to solve them.

Let’s walk through what to keep in mind when creating an inspiring case study.

Understanding Pain Points

There’s no one-size-fits-all solution for anything, so it’s important to let your customers know that you understand their specific pain points. If you have a niche in your industry, then great! Case studies that talk about issues specific to your niche do wonders for boosting your credibility.

If you don’t have a niche, then you have to get specific another way: by pinpointing issues. Don’t just say “you need more leads.” Instead, take a step back and look for the real issue. The lack of leads is a result, so you need to write about the actual problem.

Remember, you are trying to prove your expertise. So detailing these specific pain points shows that you’ve got the know-how to figure out a problem that your customer may not even realize is there!

Establishing Your USP

A unique selling point (USP) is what keeps your customers coming back. This is something you are entirely in control of. No doubt your company provides a wide array of services, but when defining your USP for a case study, you want to ensure that the USP you focus on matches the pain points you identified in step one.

Here are some examples of USPs:

  • Are you faster than your competitors?
  • Do you offer cheaper price points?
  • Is there something particularly difficult to achieve that you provide?
  • Are your staff exemplary in a measurable way?
  • Do your products achieve measurable results?

Think about your customer, and try and figure out what would impress them the most.

Delivering on Results

Here’s what everyone’s looking for in a case study! This is the stat that normally gets pulled out for a graphic to share on social media or to run in an ad. The question every customer will ask after using your service or product:

What’s my return on investment?

Pick a result that is measurable. Whether it’s impressions on a digital ad or foot traffic to an event, just make sure that you have a nice big number to show your future clients what they could have if they worked with you.

The result you pick may not even be your highest or best one. Internally, your team may think that having the most eyes on an ad is the best measure of success, but you need to get into the mind of your customer. Do they care about that? Does it relate to their pain point?

As you can see, there is a LOT of work that goes into a case study, but trust us that hard work pays off. Try making one with these three thinking points in mind, and see the results for yourself!

Interested in hearing more about case studies, good content, and how to get more future clients? Book a call with us today!

Business Call

5 Ways to Make Your WFH Videos Great

We’re all experts at working from home now. We’ve Zoomed until the cows came home… and sometimes they came home in the background of our Zoom calls. We should all be experts at making our videos and calls GREAT by now, right? Wrong.

Great video calls

There are still many mistakes being made – some because we just don’t care anymore because 2021 is almost as long as 2020 already, but some we were never that good in the first place. It’s not too late – because video calls are here to stay for-EVAH.

Here’s my five step guide to making you look the best you can, without forking out a fortune in Hollywood-studio-grade gear.

Not all lights are created equal

I’m pretty sure shares in ring lights went as sky high as Peloton bikes this past year – but let’s just be clear, while a ring light can offer Instagram-filter-esque balanced glows to many of us, they aren’t a fit for everyone.

If you wear glasses in particular, ring lights can sometimes have the horrific effect of making you look like a mad owl, reflecting those circles into your lenses, sometimes positioned right around your irises,

Ring lights for great video calls

and completely detracting from anything smart you want to say. The results of a pre-SuperBowl press conference on Andy Reid’s glasses are a perfect example, and memes about him started trending almost immediately.

If you’ve already invested in a ring light and you wear glasses, to prevent a similar issue, you need to put the light up higher than your face – so it’s not shining directly at you – and then angle it down slightly. You can also adjust the brightness on some lights, so play around with that, and make it a softer, less blue light.

The go-to should still be good old-fashioned natural light wherever possible – putting your computer or camera between you and your natural light source. Ideally, avoid direct, bright sunlight – if the sun is out and offers you any more than a full-face, balanced soft light, using sheer curtains can filter that nasty blinding-light, and diffuse the rays so you look glowy, and the way nature intended.

Do You Want Chins With That Face?

It’s a fairly well-known fact that we should never have photos taken from below our eye-line, and the same goes for video. If your work-from-home desk setup is normal, your computer is likely well below your eye-line.

For video calls, put your computer on some books and get the camera lined up as close to your eye-line as possible. Even better, if you have a stand-up desk, crank it a bit higher than your eye-line. A camera shooting down rather than up, will banish extra chins and will make your head into more of an inverted triangle shape, which is more appealing than it sounds.

As well, make sure you know where the camera is on your device! This couldn’t be more ‘page one’, but it’s incredible how many people are still looking at the person they’re talking to on their screen, rather than the camera. This is fine and not super noticeable on a video call, but for a TV interview, your face will be magnified, and where you’re looking becomes more apparent.

How You Sound Is Just As Important As How You Look

Terrible quality audio will probably be the worst legacy of all the videos created during lockdown. You can obviously hear yourself in your room perfectly well – but honestly MOST of the videos and calls I’ve been on this past year, and many of the videos and podcasts I have listened to, have had awful telephone-quality audio, which can be caused by a number of issues.

Firstly – your microphone. You might have a really great computer, but that doesn’t mean the microphone is equally fantastic. Use an external mic wherever possible – and this might be one that is built into your headphones. You will need decent headphones though, so invest in something decent if you’re doing this a lot. Know that anything nearer your mouth will be better than a further-away computer mic that picks up all the sounds around you.

As well, your wifi is going to be really important when it comes to the audio quality. Of course we only really think about the wifi quality when we can’t SEE people due to technical issues, but it can also really affect the sound without us realizing, because – see above – we can’t hear what we sound like to other people. For live calls, it’s not necessarily the worst thing in the world, but if you’re making videos that you want to last longer, invest in some audio gear that will enhance the quality of your voice.

Background Check

There’s a lot been said about the backgrounds we’ve all had to show to our co-workers this year, and if your video is going to be seen by a wider audience, there’s the danger that something you’ve left lurking on a shelf could lead to a swift cancellation of your career.

Be aware of what’s behind you, test out your video beforehand by setting the camera to selfie or video mode, and then move ANYTHING that could detract from – or worse, become the focus of – your on-camera performance.

Not a great video call

Now, I’m not Keith Baldrey’s boss at Global BC. But if I were, then my first order of business would be permanently clearing off the shelves of books he’s untidily promoting during a global pandemic. Sure, we’ve all been straining to see what’s in the living rooms of our favourite celebrities for more than a year now – but it can look messy (especially if the books are falling over like in this photo), and cheap.

Be aware that your background can become more interesting than you, and know that your face, and what you are saying, competes with every single thing around you. Check your background before you click the Zoom link.

 

Oh – and number five – don’t forget to smile!

Have questions about marketing or communications? Schedule a quick call with us today!

Create a Customer Avatar

5 Essential Tips to Creating Your Perfect Customer Avatar or Persona

A lot of B2B sales agents think that marketing is all about making a sale, and to some degree they are right. The purpose of marketing is to increase sales, but purpose-driven marketing is much more sophisticated than casting a large net and seeing what you pull in. It involves creating a customer avatar (also known as a buyer persona) so you can target buyers who are likely to bite.

Once you identify the type of person your brand, product, service, etc appeals to, you can create marketing materials that make them immediately look your way. The result is increased sales and strengthened word-of-mouth referrals because birds of a feather flock together.

Create a Customer Avatar

Building a customer avatar requires a bit of creativity and some industry savvy, but once you create your first buyer persona the value of the template will become clear. Instead of marketing blindly, the person you create will come to life making it a lot easier to craft a sales pitch that will land. Think of it as casting with a smaller net, but always landing near clusters of fish. The trick is making sure you know where to cast the net, which is the purpose of your customer avatar.

Essential Tips to Remember When Creating a Customer Avatar:

  1. Give Them a Name – It seems almost too simple, but a name helps personalize the process. Assigning a name makes the profile jump off the page and come to life in your mind and office discussions.
  2. Assign Them Demographics – Use your previous market research to assign demographics to your avatar. These should include their age, gender, marital status, location, children (or lack thereof), job income, and education. It should also include a few fun facts that are specific to your average customer. If you need help, comb through your best clients and look at what they have in common or scour your social media followers. Don’t be afraid to get creative, the more personalized your avatar is the easier the marketing campaign will be to write.
  3. Craft Goals and Values – Now that you know who your customer avatar is, you need to give him or her a few goals to bring them to life. For instance, maybe your ideal client is 37 with three children and is a momager by day and a trader by night. She values family, but her ultimate goal is to find streamlined investment opportunities that only take her a few clicks to complete. Now you have a better look at your ideal client and know exactly how to appeal to her needs.
  4. Identify “Where” Your Customer Is – It’s not enough to identify who your customer is because you need to know where to find them. This involves knowing “where” their interests lie. While building the customer avatar you should include a section that addresses their interests such as favourite blogs, favourite business idols, favourite social media networks, and favourite stores. This component of the avatar will help drive where you launch your marketing campaign helping to add to its effectiveness.

Acknowledge Your Customer’s Weaknesses – Before you can market your product as a solution, you need to identify the problem that it solves. This problem should be clearly identified within your customer avatar by creating a list of challenges and/or pain points. For example, the mom mentioned earlier is frustrated that she never has time to herself, and is worried that she isn’t spending enough time growing her income. She fears failing both as a mother and an investor. Now you know her vulnerabilities, you know exactly how to reach out to her with a solution she will embrace. This last step helps brings the process full circle and allows you to fine-tune your final approach.

Have more questions about customer avatars? Or need to know what to do once you’ve reached them? Curve is happy to help. Click here to schedule a no-strings-attached chat with us!

Landing Pages

5 Tips to Create High-Converting Landing Pages

When you think of a landing page, what comes to mind? Most likely you think of your company homepage or a product sales page. In truth, a landing page can be anything, but its purpose is the same: to steer visitors towards a sale, subscription, or future contact. A good landing page is not judged by its appearance (although sleek and smooth designs do help), but rather by its conversion rate. So how do you boost your conversion rate?

Landing Pages

While it would be nice if there was an amazing formula or template that you could use to create a high-converting landing page, it’s just not that simple. Every landing page needs to be carefully customized to meet the needs of its audience and its specific call to action (CTA). That means you have to approach the process with an open mind, a clear vision, and a lot of flexibility and creativity. The good news is that there are a few recurring elements that can help provide a basic framework to guide the process.

Determine Your Goal

Remember a landing page can be anything; it doesn’t have to be your homepage. Before creating your landing page you need to clearly define your goal. Do you want it to encourage people to browse products on your website? Check out a specific new product? Join your email list? Sign up for your newsletter? Define your goal and then make sure every single person that ends up on your landing page knows it too.

Put It In Your Headline

Your headline is easily the most important part of your landing page. Conversion rates can grow and die by the headline. The headline is your chance to make a first impression. No pressure, but you need to use your headline to grab the interest of your target audience, offer them something worthwhile, and compel them to stick around for your CTA. Oh yeah, and you need to accomplish this in about ten words. Short and sweet almost always wins when it comes to landing pages.

Reiterate it In Your Subheadings

Now that you have the visitor’s attention, you need to act on it. Subheadings should be persuasive, detailed, and add depth to your goal. You have a few more words to work with now, so use them wisely to sell visitors on your goal.

Support Your CTA with Powerful Imagery

Visitors have a habit of skipping text. Sadly, a large majority of visitors won’t read more than your headline and possibly first subhead, so you need to make sure you appeal to all of their senses. Creating a visually captivating landing page is one way to keep them focused on what you are offering. Support your final CTA with powerful imagery that grabs their attention and makes it impossible to click away.

Bring it Home

A lot of businesses spend so much time on their landing page design that the CTA becomes an afterthought. Your CTA is not just a sentence you pop on at the bottom of the page; it is the very heart of your landing page. Every single thing on your page should lead the visitor towards it. This is your chance to close the deal. Make sure your CTA is very clear and easily accessible on the landing page. Create an easily identifiable button, limit redirects, and make it as simple as possible to convert.

Think of your visitors like water: water will always take the path of least resistance. Offer this path to your visitors and your conversion rates will rise naturally.

Need some help building a high-converting landing page? We’re always happy to chat.

Improve your Copywriting

5 Resources to Help You Strengthen Your Copywriting

When it comes to writing engaging, interesting, and worthwhile content, our copywriters and social media specialists here at Curve are always on the lookout for new online resources to strengthen their copywriting skills.

We understand that copywriting can mean a bunch of different things, depending on your business, brand, and offerings. This means that sometimes we’re writing short and sweet social media posts and sometimes we’re writing long-form numbers-based case studies and in-depth blog posts on niche topics.

To help our future selves, and our readers, we gathered our top five resources that every copywriter should be using, no matter what kind of content they’re producing.

Improve your Copywriting

Grammarly

Whether you’re a seasoned veteran or a beginner copywriter, checking your grammar is a must. It can really make or break your content! That’s why, like many other people, we love Grammarly. It’s the easiest way to stay on top of your grammar, punctuation, and tenses – something that can go unnoticed when you’re writing longer-form content. Plus, it’s a great alternative to re-reading your content which often leads us to miss a couple of errors. Grammarly offers a free and a paid version, so you can choose what plan will work best for you and your team.

Answer the Public

We understand that coming up with SEO-friendly blog content can be tough, so we turn to search listening tools like Answer the Public to get those creative juices flowing. By analyzing keywords and utilizing search listening capabilities, Answer the Public helps you take the guesswork out of writing content by showing you the most current trends for your specific topic or niche. When we’re struggling to write content-rich blogs and social media posts for our clients, or if we’re struggling to find the best blog title, we turn to Answer the Public to get a better understanding of what’s hot.

Headline Analyzer

Headline Analyzer is another great tool for copywriters. It helps you come up with headlines that drive traffic, shares, and search results directly to your content. By taking into consideration things like the optimal character count and word count, sentiment, word balance, and skimmability, Headline Analyzer is a great tool to help you make your content more eye-catching and SEO-friendly.

HubSpot’s Blog Ideas Generator

Struggling to come up with fresh and exciting blog content and titles? Hubspot’s Blog Ideas Generator is an amazing free tool. It works by gathering up to five nouns of your choice and auto-generating catchy titles for your blogs. This is a great tool if you’re stumped on your title and the structure of your blog. So, if you have a general understanding of what you’d like to write about, why not plug your keywords into HubSpot’s Blog Ideas Generator for help with a title and format that works for your content?

Hemingway App

For those of you who are writing longer-form content-rich pieces, Hemingway App might be your new favourite online tool. By identifying common errors that reduce the readability and quality of your writing, Hemingway App easily highlights these errors using their colour-coded system. It also offers tips on restructuring hard-to-read sentences, using simple alternative synonyms, and minimizing your use of passive voice.

Conclusion

For many of us, copywriting can be a doomed task, but it doesn’t have to be! With these five resources under your belt, you’ll find that your copywriting skills will improve, and you’ll get into a rhythm where writing content comes naturally to you.

Interested in working with the Curve team for content creation and copywriting? Shoot us a message here to book an appointment with our team.

Videography

4 Creative Ways to Incorporate Video and Animation in Your Social Media

Have you incorporated video content into your social media? Over the past year, we’ve seen the social media landscape continue to evolve with new apps and platforms such as TikTok and Instagram Reels taking over – and it’s not just the funny videos and memes that are at the forefront of it all.

If you haven’t thought about integrating video and animation into your social media calendar, now’s your chance! We’ve rounded up our top four creative ways to easily incorporate video and animation into your social media feed, and you most certainly don’t need to be a highly skilled videographer to do so.

4 Creative Ways to Incorporate Video and Animation in Your Social Media

1) Utilize Canva’s animated elements and templates for quick content creation

 As you may know, the Curve team loves to work with Canva. It’s a great online resource, especially when it comes to creating Facebook ads, organic social posts, and even branded content like monthly reports, email headers, and rack cards. Over the past couple of years, Canva has upped their animation and GIF game by adding hundreds of animated templates and elements that can easily be added to your posts to spruce things up. Whether you’re posting about an upcoming holiday or an employee’s work anniversary, these quick and easy drag and drop templates are a great resource, especially if you aren’t trained in video editing and/or animation. The best part is that almost all elements are completely customizable, so you can make sure your content is branded with your colours and fonts.

 2) Incorporate longer-form videos into your organic social media posts

 You can share video content virtually anywhere if you host your videos through Vimeo or YouTube, and with in-app options like IGTV on Instagram, you can share your content directly to the app.

 We understand that bite-sized content is great, but when you have a really informative piece of content, there’s no reason to cut it down. That doesn’t mean you should post your entire 45-minute webinar to your Instagram and Facebook pages, but you can post a shortened five- to seven-minute roundup of the event. This not only acts as a valuable piece of content, but it acts as promotional material for your next virtual event.

3) Create user-generated content like testimonial videos

User-generated content is one of the easiest pieces of content to ask for. If you have a really great relationship with a client, they’ll likely be more than willing to offer a short testimonial about your team, your services, and their experience working with you.

Much like repurposing written testimonials from Google Reviews, video-based testimonials offer social proof and can be a great way to break up your social media feed. On top of that, video testimonials can always be transcribed and used as written testimonials on your website or in other marketing materials.

4) Don’t overthink it. Let your content speak for itself!

 We’ve all seen the beautifully designed branded videos across social media, but don’t worry – you don’t need to spend thousands of dollars on your video content. With access to low-cost online video editing software, you can produce content pretty easily, and it’s often quite fun!

For your organic social posts, you don’t necessarily need high-tech lighting and fancy transitions between slides. All you need is strong content, visible branding, and engaging copy to accompany your videos.

Conclusion

There are hundreds of ways to incorporate visuals into your day-to-day social media posts, but in reality, you should only focus on the ones that are feasible for you and that add value to your content. Incorporating videos and animation into your social media shouldn’t be overthought, and with these four tips, we’re sure you’ll find your groove when it comes to content creation.

Here at Curve Communications, we work with our clients to create engaging content that is true to your brand. It’s all about communicating the right message on the right platforms to the right audience. Interested in working with our team for all your social media needs? Contact us today!

6 Things a B2B marketing manager would like to say to a sales manager

6 Things a B2B Marketing Manager Would Like to Say to a Sales Manager

While B2B marketing and sales teams are divided by title, they need to work together to create measurable success. The best marketing plans are executed by an attentive marketing team and an involved sales team. The tasks of both overlap quite a bit, so as a B2B sales agent you can’t expect to tip back your office chair and wait for the sales to magically appear in your lap. However, if you sit up straight and jump headfirst into the marketing place, there’s a good chance you will see your B2B sales skyrocket. Ready to learn more about how you can bag those sales? The following are six things a B2B marketing manager would say to a sales manager if given the chance.

6 Things a B2B marketing manager would like to say to a sales manager

 

1. Marketing is not magic.

Marketing involves creativity, data analysis, market research, digital content, and a lot of communication in order to be successful. Effective marketing looks like magic, but it is a team effort with so much done on the backend. Top marketing campaigns are a lot of work, but that work pays off when brand awareness soars and sales follow. As a sales manager who wants to improve your sales, your first step should be reaching out to the marketing team to see how you can help, and to find out the most effective way to close sales following their strategy.

2. Are you sure about who your perfect customer is? (PS – It’s not everyone.)

One common misconception in sales is that everyone is a potential customer. They aren’t. If you are trying to sell your product to everyone, you are wasting their time and yours. Refocusing your marketing, advertising, and sales efforts onto your target customer will offer a much better ROI than continuing to market into what is effectively empty space. You wouldn’t try to sell cat food to a dog owner, so stop trying to sell your product to an audience with no interest.

3. Have you logged into the CRM yet … or ever? (AKA – Is that a Rolodex on your desk?)

As a B2B sales agent do you feel disconnected from your company’s advertising and marketing efforts? Maybe that is because you haven’t taken the time to log in or thoroughly navigate the CRM yet. The same way marketing companies need to look past Facebook and jump into new social media markets, it’s time to adopt new technology and truly learn what an effective communication and goal-orientated tool the CRM software can be.

4. No, automation tools are not robots (well, maybe a little).

One major reservation that people have about automation tools is that they feel robotic. Perhaps the most archaic automation tools are, but if automation is working correctly it is anything but. Automated emails and customer tracking tools should feel highly personalized and relevant. If your B2B sales tools feel robotic, there is a good chance you need to revise the way you approach them.

5. Yes, advertising does work. But you need to nurture warm leads.

Effective advertising is only half the battle. The goal of advertising is to bring customers to the sales team, but it is up to the sales team to close the sale. A lot of potential customers will click through to look at a product, but then don’t complete the sale. The internet is distracting; it’s very easy to click away and never return. It’s your turn now. Grab the attention of browsing customers and close the sale. Reach out to those with incomplete carts and offer them personalized offers that make checkout desirable.

6. Did I mention? Marketing is NOT magic.

Finally, in case you didn’t hear us before, marketing is NOT magic. We put in a lot of work on our end, so make sure you are up to the task of completing the sale. We can send customers your way, but only you can close the deal. Personal attention, open communication, and shared goals are what make B2B advertising and sales compatible and effective.

Interested in learning about how we can help your B2B Marketing Manager AND Sales Manager? Drop us a note, we’re always ready to chat.