About Us

The Need

Time and time again, new clients come to us with the same underlying issue:

“I’m spending all this money on marketing, but I have no idea why!”
Providing clear, measurable answers to this problem was the founding principle of Curve Communications in 2000 – and it hasn’t changed in two decades.

Our Mission

As a B2C and B2B marketing agency, we know that no two businesses are the same. Our mission is to provide clients with a customized marketing plan in which they can justify every dollar they spend with a healthy ROI.
We don’t believe in taking shots in the dark. Our marketing experts employ a time-tested discovery strategy to pinpoint your perfect customers, then develop a tailor-made plan to reach more of them with a compelling brand story. We won’t make ANY moves unless we’re 100% sure it can provide a solid return. When you win, we win.

Who We Are

Founded by George Affleck, Curve Communications is a Vancouver digital marketing agency comprised of experienced online and offline advertisers, web designers, developers, marketing consultants, journalists, event planners, and media specialists.

Our talented team was handpicked to offer a dynamic blend of inbound and outbound services to clients – including branding, marketing, public relations, and more.

Each member of our organization has been developing brand stories in different ways, for many years, adapting to the market as it changes. In other words, we know what works, what doesn’t work, and what’s truly sustainable – as opposed to just ‘on trend’.

Meet Our Team

George Affleck, Curve Communications
George Affleck President and CEO
Amanda Bates VP of Client Services
Digital Marketing Agency
Evelyn Affleck Marketing Consultant
Stephen Johnson Consultant, SEO and SEM Digital Media Marketing
Kerry Slater Manager, Events and Special Projects


Yes, we offer budget-friendly services for small businesses. We understand that budgets are tight, so we look at each project specifically to put together a tailor-made process. With years of experience, we have gained intelligence on what works and what you should be getting as a return. We can predict how leads will convert into more money or engagement.
Lead generation has become a top priority for our agency, whether for businesses or nonprofits. We believe it’s easy to track and gives us the power to directly market to customers. Our B2B advertising focuses on converting leads into appointments, sales, or customers. Having leads means having an audience to market to. Building up databases and leads is important to gain power as a business or nonprofit.
Customer loyalty is the key to organic growth through word-of-mouth referrals. Loyal customers who resonate with your products or services become your best advertising vehicles. They are your champions, and they can be the key to growing your business. Taking care of your loyal customers is essential, as they are the ones who will spread the word on social media platforms like Facebook and Instagram. Even if it’s not on a massive scale, customer loyalty can predict how you will scale in the future. Take care of your loyal followers to keep them interested in your business or organization and connected to it. They can be the most valuable asset to your growth and success.
Tracking the return on investment (ROI) is crucial for business owners when it comes to marketing and advertising. The success of a campaign is based on established KPIs and success metrics, which can be measured through real-time tracking of customer engagement and data. ROI calculators can be made with digital media, which helps set up success metrics and put in data to measure a campaign’s success. The beauty of this cooperative relationship between Curve Communications and you is that it allows for constant communication and transparency. By keeping track of ROI and KPIs, businesses can figure out how well their marketing strategies are working and make smart decisions about where to invest in the future. It’s important to find a marketing company that can help you track and measure your success, which ultimately leads to a better return on investment.
We’re often asked about our pricing, but we cannot provide a definite answer without knowing the client’s specific needs. We prefer to have a conversation first to see if we are a good fit for each other. Our team provides a broad range of skills, equivalent to having 10 to 15 staff who can do multiple tasks. Interested clients can find a link on the page to inquire about pricing, but we encourage a call with the team here at Curve Communications to discuss further.
Analytics has become an integral aspect of marketing campaigns. Google, in particular, refers to their analytics as “Google Analytics,” which enables them to track every dollar spent and optimize data. This scientific term stresses how important it is to collect, track, and check data to make sure it’s optimized to work to your advantage, not just maximized. In marketing, the crucial factor is utilizing data effectively.
Ensuring a great customer experience is a critical part of our work. We approach our client relationships as a partnership and strive to understand the customer journey from beginning to end. Even though our role may be lead generation, we still want to know what’s happening with the customer and how the journey continues. We take pride in being a part of the customer journey and helping clients succeed. Ultimately, Curve Communications would love to hear about our clients’ customers and successes.
Over the past two decades, the marketing industry has undergone a significant transformation, with a shift from traditional advertising and public relations to a focus on digital advertising. Recently, the emphasis has shifted back to content as a major opportunity, especially in the short term. Content is seen as essential to building communities and ensuring long-term growth and success for small businesses and non-profits. Therefore, the creation and leveraging of content are crucial skills for such organizations. The growth of platforms like TikTok has further highlighted the importance of content in marketing. In summary, the marketing industry has evolved to prioritize digital advertising, but content remains king and a critical component of building successful businesses and organizations.
Curve Communications has been in the marketing industry for over 20 years, and our priority is to provide the best return on investment for our clients. Our approach begins with an assessment of your brand and the products or services you offer. We determine your target audience and build a campaign tailored to your specific needs. Our key focus is on maximizing your ROI to ensure your profitability. We strive to help you make money through your marketing efforts, and we ensure that your investments are optimized to achieve that goal.
As an agency, we often encounter challenges when working with small businesses and nonprofits. These organizations often try to tackle too many tasks without having specialized expertise in any one area. Curve’s approach involves evaluating the specific needs of each client and identifying their strengths. By focusing on these strengths, we work with our clients to fill in any gaps and achieve their desired level of success in the short and long term. Our main objective is to reduce the stress on small business owners and nonprofit marketing staff by collaborating with them as a team.
As an agency owner, customer feedback is crucial for our clients, especially in the digital era where feedback can be immediate. It’s important to have a feedback loop that engages with customers who have had a positive experience with your business, as this helps to promote your organization. However, feedback is not just about promotion; it’s also an opportunity to learn and evolve as a business. Positive or negative feedback can be used to improve the quality of work, scale and transform the business, and build a better organization. With the help of digital technology, digital marketing, and automation, we can gather and promote feedback that highlights the strengths of the business and also use it as a tool for growth and development.
In recent years, mobile marketing has become a priority for Google, which now requires websites to be mobile-friendly. It’s essential to consider the mobile experience when making a purchase, but it’s also important to remember that desktop users still exist, depending on the product being sold. For example, a bookkeeping client may receive most of their leads through desktop computers, whereas a product client may receive most of their leads through mobile devices. Therefore, it’s crucial to understand the customer journey and determine whether they’re coming from desktop or mobile devices. Ensuring that everything is mobile-friendly is important, but it’s also necessary to make sure that the story and the offering make sense on both platforms.
For over 20 years, Curve Communications has provided services to companies located near our office, across the United States, and around the world. In recent years, advancements in communication technology have made it easier for us to communicate with clients around the world. We have clients in Beverly Hills, New Jersey, Florida, New York, Toronto, and London. As an agency, we look at each business and who it wants to reach, and then we come up with a marketing plan that fits their needs. Regardless of your business’s location, Curve Communications can provide assistance wherever you are.
To build a successful marketing campaign, defining the target audience is crucial. Without a clear understanding of who the target audience is, marketing efforts will face difficulties in effectively promoting the brand. It’s important to have a clear understanding of what is being offered before determining the target audience. Once the product or service is defined, the next step is to narrow down and refine the customer base as much as possible. The more niche the target audience, the easier it becomes to tailor the marketing strategy to them. This step is prioritized as the first task in building a campaign.
Curve Communications has been in operation since 2000. As an integrated, full-service marketing company, we have witnessed a lot of changes in the past two decades. For me, as an agency, it has been crucial to stay ahead of the curve and adapt to the evolving ways in which we serve our clients. However, our ultimate goal is to ensure our clients get the best possible return on their marketing investment.
As an agency, one of our main priorities is to create successful campaigns, which we achieve by closely monitoring the data. It is essential for us to demonstrate to our clients the direct correlation between their marketing and advertising expenditures and the returns they receive. Therefore, achieving high return on investment (ROI) in marketing is one of our top priorities. We keep our clients up-to-date in real-time with the ROI calculations via our reporting system, which includes an ROI calculator. Our clients place great value in this system as it helps them evaluate the returns on their marketing investments. It is also commonly referred to as key performance indicators (KPIs). Our goal is to ensure that we optimize our marketing strategies to achieve the best possible ROI and KPIs. This way, our clients can have confidence in our ability to spend their marketing budgets wisely, resulting in successful outcomes.
As an agency owner, we face challenges in both our personal and professional lives. However, we have learned to adapt and embrace change. The speed at which things are changing is astounding, and I find it exhilarating. Even with owning this agency for over 20 years, we continue to learn and grow, especially with recent advancements in technology. While these tools are essential to our work, it’s equally important to understand how to use them to benefit our clients’ businesses or organizations. We believe that tools are only as effective as how you use them. Therefore, we have built our agency on storytelling, which stems from my background in journalism. Our primary focus has always been to tell our clients’ stories and use various mediums to accomplish that goal. Although the way we tell stories has evolved, the concept of storytelling remains the same. Staying on top of the ever-changing tools of the trade is crucial to our success. We prioritize learning and mastering new technologies to ensure that we continue to provide innovative solutions to our clients.
One of the major challenges we face with many of our clients is when we ask them, “Who is your customer?” Often, we receive responses like “everyone” or “anyone.” However, brand positioning, customer personas, and marketing campaigns rely on a clear understanding of the target audience. Therefore, when we start working with a new client, we prioritize analyzing their brand, customers, and products to determine how to connect their offerings to potential customers. For me, brand positioning is not just about the brand itself but also the customers. It’s important to tell the story of the customer journey and explain how their lives will be positively impacted by buying the product, joining the organization, or participating in the nonprofit. This approach is critical to us, and we prioritize it in all of our work.
One of the critical areas, especially in digital marketing, is known as a call to action (CTA). A CTA can be as simple as “learn more” or “call us.” However, it is essential to make it unique as well. So when we develop offers for our clients, an offer can include discounts, special prices, or other incentives. There must be a call to action, even in organic content. While being too aggressive with organic content is not recommended, there should still be subliminal calls to action at times. Therefore, it is crucial to determine what the call to action is and where the customer should go after clicking it. If the CTA is “call us,” what happens when they call? What is the process? The call to action is a critical component of the sales cycle, between marketing and the customer reaching out. Therefore, it is important to have a clear and concise call to action and a thorough understanding of what the customer should do after reading your content, seeing your ad, or participating in your event. By creating a strong CTA that is easy to understand, you can improve your chances of success.
Consistency is crucial in marketing, and when working across multiple platforms, the message should resonate across all of them. There must be a connection between them. However, if the audience or the tone differs, the messaging style may need to change. At the end of the day, you must consider what you’re selling or offering and which platforms are most suitable. Many of our clients want to be on all platforms, but it’s better to focus on a couple of platforms with key offers and messaging, and not make it too complicated. Trying to revise the messaging into multiple styles can become too complex. There are enough audiences on one or two platforms, whether paid or organic, that you can convert into loyal customers if you’re consistent and clear in your messaging.
In marketing, relevance is crucial, and once you’ve identified your core audience and perfect customer persona, everything else falls into place. The first thing we do with our clients is figure out their customer, what they’re selling, and how to sell it to them. That’s essentially marketing in a nutshell. However, it’s not as easy as it sounds. We often go through a tedious process with our clients to help them focus and narrow down what they’re offering, considering their budget and maximizing their return on investment. You can’t spend millions unless you have it, so we aim for targeted and focused marketing to achieve the best ROI for our clients.
Digital marketing has revolutionized the way businesses and nonprofits can reach their target audiences. With the ability to AB test, businesses and nonprofits can test different elements of their campaigns such as headlines, photos, and ads to determine which are most effective. This process begins with setting up a matrix of different ad sets and testing them against each other to find out which ones perform the best. Once the best performing ads are identified, they can be tweaked and amplified while the others are turned off. This process of testing and optimizing allows businesses and nonprofits to make informed decisions and maximize their reach to the right audiences. Digital marketing is the key to success in today’s market, and it is critical for businesses and nonprofits to understand how to utilize it in order to be successful.
The best way to promote your business is to target your campaign to the right audience. Figure out which platforms your audience is most likely to be on and make those your priority. Don’t try to be everywhere – focus on the one or two mediums where you have the best chance of connecting with your audience. Make sure that what you’re offering and your brand is strong and that there is clarity in what you’re selling or promoting. This will help you get the most out of your time and resources.
Identifying and targeting your customer base is an important step in promoting your business. Start by narrowing down your customer persona and understanding who you are trying to reach. This will help you focus your marketing efforts and convert potential customers faster. Additionally, you should focus on the platforms where your audience is most likely to be. Don’t try to be everywhere – focus on one or two mediums and make sure that what you’re offering and your brand is strong. This will help you get the most out of your time and resources.
When choosing a medium for advertising, it’s important to first identify your target audience. Consider who they are and where they are likely to be consuming content. It’s best to focus your ad on one or two audiences in one or two mediums as this will help you to maximize efficiency and get the most out of your ad budget. As an agency, we can help you identify which mediums to focus on to ensure you reach the right people and have the greatest success.
We track and measure performance in real-time to ensure our clients are getting the most out of their ad campaigns. We set up multiple campaigns and creative, track the success, turn off what’s not working, turn on what is working, measure, and then scale. We focus on the math and ensure all campaigns are reaching the law of diminishing returns, so our clients get the most out of their ad budget.
We believe that brand awareness comes in many forms and can be achieved through a variety of strategies. Depending on the situation, this could include advertising, social media presence, speaking engagements, PR initiatives and more. We start by getting to know the brand, understanding the audience and then developing a strategy tailored to the individual needs of the business. This could include loyalty programs, referral programs and other initiatives to measure success and increase visibility in the marketplace.
My experience in marketing is quite unique. It began when I was 11 years old when I started cutting lawns and subcontracting to my friends. I then worked in retail and as a journalist, where I developed a passion for storytelling. With these skills, I then moved into marketing over 20 years ago and opened Curve, an integrated agency that focuses on storytelling, brand development, and helping clients of all sizes and shapes tell their story, build their brands, and grow their businesses.
Keeping campaigns up-to-date with the latest technologies is essential for achieving success in marketing. This includes digital media, email marketing, SMS/texting, customer relationship management systems, automation and AI technology, chat bots and more. We embrace the ever-changing landscape of technology and use it to optimize every penny spent on marketing campaigns and to make campaigns work even better without manual intervention. To us, technology is the first and most important factor when looking to achieve success.
Retargeting is a powerful tool for building brand recognition and increasing visibility. When someone has visited your site or interacted with your content, they can then be served ads in their various feeds. While retargeting can work well for brand recognition, it is not as effective when it comes to maximizing conversions. We do use retargeting as part of our campaigns if the budgets are right, but our primary focus is on building campaigns that have an immediate conversion rate and can provide tangible proof of success. Depending on the type of business, we may recommend using retargeting when necessary.
Increasing website traffic is essential for businesses as it is often the ultimate proof of success. We focus on driving traffic to websites rather than away from them and use strategies such as social media, Google AdWords and more. It is also important to track the data to ensure people are consuming the content the way you want them to and that the calls to action make sense. Tracking conversions is also key to understanding how people are behaving on the website.
Social media has changed a lot over the years, and we have evolved our strategies to keep up with the changes. We use both paid content and paid advertising, as well as viewing it as an opportunity for public relations. With the advent of TikTok, the major platforms have been giving away audiences, making it a great opportunity for marketing. We also recommend building email lists as it is a medium that you can own and can have a huge impact on conversions.
Email marketing is a hugely important priority for us. Open rates are critical, and what is in the email is crucial. Building an email list is essential for service businesses, B2B, and can be done by offering lead magnets to capture people’s information. There are also great ways to build a list through advertising by adding sections in between ads and offers to capture emails and phone numbers. This allows for continual marketing even if customers do not convert. Following strict guidelines around how to capture and market to customers is also important.
Data is essential for tracking success in our campaigns. For traditional media, QR codes are a great way to collect data. In digital media, the platforms provide data in real-time, allowing us to make informed decisions about what is working and what is not. We can then turn off what is not working and ramp up what is for the greatest success. Data is a huge part of what we do and is vital for businesses to succeed when it comes to marketing campaigns.
It is essential to understand your budget when it comes to marketing. As a general rule of thumb, startups should allocate around 20-25% of their operating budget for marketing. After setting a budget, you should build it around your customer persona, assessing media consumption and creating creative content. Set KPIs to measure the success of your efforts and track every penny spent. Use data to analyze your efforts and maximize your return on investment. Additionally, develop a strategy that works within your budget and resources, be flexible and make use of A/B testing, and focus on quality over quantity.
At our agency, we prioritize customer satisfaction and ensure that our clients are happy with the work we do. We provide ongoing reporting, with real data and KPIs to show the return on investment for their marketing budget. This helps to build trust between us and our clients and gives them the confidence to continue working with us. We also make sure to stay positive and offer help to our clients in order for them to succeed. We understand that customers are always free to shop around, but we strive to provide the best quality service to keep them satisfied.
Influencer marketing can be an effective tool for reaching new audiences. When considering influencers as a medium, it is important to first think about who your customer is and what your offer is. Then you can determine the most effective ways to reach them. You should also track and nurture potential customers to ensure they become long-term customers. Additionally, create a budget to pay influencers and make sure they are the right fit for your brand. Research different influencers, decide which platforms make the most sense for your campaign, and consider the reach of each influencer. Track and measure your success and adjust your strategy accordingly.
Influencer marketing can be an effective tool for reaching new audiences. When considering influencers as a medium, it is important to first think about who your customer is and what your offer is. Then you can determine the most effective ways to reach them. You should also track and nurture potential customers to ensure they become long-term customers. Additionally, create a budget to pay influencers and make sure they are the right fit for your brand. Research different influencers, decide which platforms make the most sense for your campaign, and consider the reach of each influencer. Track and measure your success and adjust your strategy accordingly.
It is important to follow the rules and regulations of your state, province, and country when it comes to campaign compliance. In certain states and countries, mass emails to lists are not allowed, and Facebook is strict with certain kinds of campaigns. Additionally, black hat SEO tactics should be avoided in order to remain compliant and protect your digital presence.
Storytelling is an effective way to engage with customers, especially for individuals with high-profile businesses. It is important to tell your story, as people want to know who is behind the business and what it stands for. Storytelling can be used to build your brand and create campaigns that are story driven. It is also the foundation for utilizing different mediums to promote your business.
At Curve Communications, we have successfully completed a wide range of campaigns, including those for nonprofits. Our campaigns typically focus on engaging with members, building a podcast and driving traffic to it, defining the perfect persona, creating offers, building a campaign to reach them, tracking it, nurturing it and growing it. We have had great success with these campaigns, and our customers have had a positive experience.
At Curve Communications, we use a variety of strategies for search engine optimization. We look at optimizing the ability for people to find you, setting up a proper brand in Google Business Profile, getting reviews at the top of the search engine, and providing specific search engine optimization for manufacturing businesses. Additionally, we can create campaigns to drive traffic for leads for small businesses. We use these strategies to ensure that our clients can maximize their visibility in the search engine.