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Marketing Insights for Small Business

Practical strategies, systems, and insights to help you generate more leads and grow your business. Written by George Affleck and the Curve team.

How to Write Google Ads That Get Clicks and Cut Lead Costs

How to Write Google Ads That Get Clicks and Cut Lead Costs

Learn how to reduce cost per lead with proven Google Ads copy tactics that improve click through rates, boost relevance, and drive more qualified leads.

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Google Ads Vs Meta Ads for Local Business Growth

Google Ads Vs Meta Ads for Local Business Growth

Compare Google and Meta strategies to boost local leads across Canada, and learn when Meta ads for a local business deliver the best ROI.

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The $30/day Meta Ad System That Brings You Local Leads

The $30/day Meta Ad System That Brings You Local Leads

Learn how Meta ads for local businesses can deliver steady local leads on a $30 per day budget using a simple, trackable campaign setup and follow up system.

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How Much Should a Small Business Really Spend on Google Ads?

How Much Should a Small Business Really Spend on Google Ads?

Learn what small businesses should spend on Google Ads, with budgeting tips to generate qualified leads and steady growth across Canada.

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