Services

We know what it takes to run a successful brand

As a Vancouver digital marketing agency with more than two decades of experience, we’ve worked with thousands of clients with a wide range of needs.

Regardless of the requirements, clients ultimately come to us for the same reason: they have an awesome brand and want the world to know about it.

The brands we work with tend to be in the midst of rapid growth and have a mounting need for robust digital marketing services – as they are lacking the resources or in-house expertise to reach their full potential.

That’s where Curve comes in. Each campaign is drawn up with a single, overarching goal to ensure each dollar is wisely spent to find and motivate the right audience.

Our seasoned marketing consultants will employ a time-tested process to pinpoint your ideal customer(s) and create/implement a bespoke campaign to turn viewers into buyers.

We pride ourselves on building strong working relationships with each of our clients. We see ourselves as an extension of your in-house team. At the end of the day, your success is our success.

We exist to make your life easier.

At Curve, we take care of your workload. We believe in a streamlined approach focused on action and driven by results. We don’t like wasting time – we’re big on getting to work right away.

We’re full-service, end-to-end.

We don’t confine ourselves to a list of services offered – we pride ourselves on our ability to serve our clients better by doing it all. Here’s a look at just some of what we do.

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We exist to make your life easier.

At Curve, we take care of your workload. We believe in a streamlined approach focused on action and driven by results. We don’t like wasting time – we’re big on getting to work right away.

We’re a full-service, end-to-end

We don’t confine ourselves to a list of services offered – we pride ourselves on our ability to serve our clients better by doing it all. Here’s a look at just some of what we do.

 

In our experience working with tiny startups all the way to giant enterprises, we’ve noticed a common challenge that managers and executives have: truly understanding their marketing return on investment.

  • Which tactics are delivering substantial results to the business?
  • What is the value of a lead?
  • Are advertising dollars actually increasing the bottom line?

These are the questions we’ve been helping our clients answer for more than 20 years.

As an inbound and outbound marketing agency, our solution to helping our clients increase profits and achieve success is rooted in an approach that sets us apart from our competitors: our introductory Discovery process.

This expert-facilitated Discovery session is our opportunity to take a deep dive into your business goals and operations in a highly collaborative setting – before you invest your hard-earned profits into marketing.

We work closely with you to capture and define your value proposition while helping you set SMART marketing goals. This involves analyzing your customers’ behaviours under a microscope – then exploring the challenges and strategic opportunities that lie ahead.

The end result of this process is a crystal-clear roadmap of your marketing steps – and the start of a strong, trustworthy foundation between our marketing agency and your brand.

 

Each business has a unique set of circumstances and needs – and so do each of your customers. At Curve, our customized marketing tactics are designed to get to the bottom of what makes them tick. We need to have a strong understanding of:

  • Where they are spending their time online.
  • What events they are attending.
  • What drives them to purchase.

Once we have exhaustive answers to these questions, our experts will strategize the best (and most cost-effective) ways to reach your customers on a personal level. Through our in-depth Discovery process, we’re able to present well-researched and highly effective recommendations tailored to your specific business goals.

Each recommendation we give is to ensure you only invest in tactics that drive real, tangible results that deliver intrinsic value – both to you and your customers.

To put it bluntly: the understanding we get through Discovery assures that we’ll never waste your time or money with strategies that don’t suit your specific goals or that leave you with nothing to show. That’s what sets Curve apart.

 

Today’s world is extremely visual. The harsh reality of business is that consumers tend to judge a book by its cover. This translates directly to the quality of your creative.

Companies must have a polished appearance to stand out. This goes beyond aesthetics – it’s about building brand trust.

At Curve, we make it a point to understand your business down to the smallest detail before we start the branding and design process. We look closely at the products you sell, the feelings you want to convey, your existing reputation, your current client base, and who exactly you want to attract.

Your input plays an essential role in our creative branding process. We’re here to learn from you – and to turn that knowledge into slick, relevant, impeccable designs that get you noticed by the right sets of eyes.

 

More than 60 percent of consumers these days purchase goods and services online. The importance of a sleek, user-friendly website cannot be overstated.

Similar to fashion, websites are subject to constant trends and updates. The average lifespan of a website is about three years – before needing a refresh.

As your digital storefront and the nucleus of your online marketing efforts, the success of your website relies on your ability to keep up with industry and consumer trends.

Ask yourself three questions:

  • Does your site use the modern features that make life easy for your customers?
  • Is it mobile friendly?
  • Most importantly: is it actually making you money?

Curve Communications has provided custom website design & development services to build countless professional websites for a wide range of clients – ranging from consumer goods to lifestyle, manufacturing, education, health, all the way to non-profit.

Our diverse team of designers and marketing professionals will work closely within your vision and industry expertise to help you drive results and deliver value to your customers. We’ll take care of everything from content and design & development to SEO and more.

 

Search engine optimization (SEO) is the continuous process to increase the quality and quantity of organic website traffic from a search engine. Even the most beautiful website in the world will fail without SEO.

More than 90 percent of online experiences start with a search engine. Brands need a reliable, long-term SEO strategy to help them attract the right visitors – and to seamlessly nurture them into customers.

Curve’s marketing experts have been in the industry since the early days of Google. We’ve seen trends come and go – and we know which strategies are sustainable. Our white hat website SEO services are designed to help you build your online presence with technical planning, content creation, keyword optimization, link building, and more.

Curve’s expert team of SEO specialists will examine your website to pinpoint your current search standing, strengths, weaknesses, challenges, and opportunities to better connect with your ideal customers.

 

Tracking our clients’ outbound and inbound marketing solutions and success can only be optimized if the right tools are implemented. Using a sales and marketing management platform with powerful automation capabilities is the catalyst to helping clients drive more leads, convert more leads to sales, and continuously optimize the return on investment.

Most credible CRM platforms store sales and marketing data in one place – making them the perfect control centre for running our clients’ campaigns. All of the tools necessary for optimization are built in to provide quick and valuable insights on which to act.

If a B2B client does not yet have a system in place, Curve will handle the entire setup and management process. As a SharpSpring platform partner, we can work with almost any sales and marketing management system – and we will recommend which one best suits each of our clients’ needs.

The beauty of having everything in one place is that it’s incredibly easy to grow your marketing programs and prove your ROI – through sales emails, digital advertising, traditional advertising, social media, organic traffic, SEO, sales call tracking, and more.

 

The advertising landscape is constantly evolving – with new media platforms becoming available to consumers by the day. The rise of digital has left many brands feeling lost and overwhelmed on how to keep up. Many believe they need to be on all channels all the time. This mentality will almost always result in wasted time and marketing resources.

At Curve Communications, our experts work closely with clients to define the most ideal outbound and inbound marketing solutions to capitalize on digital advertising trends. Our goal is to connect your unique set of business goals to a highly strategic media buying plan.

As a digital advertising agency that’s been around for more than 20 years – we know the key to effective media buying is an extensive knowledge of your consumers. We need to know the intricacies of their behaviour and how to best connect with them – whether it be online or through traditional media like radio, TV, print, or outdoor.

The bottom line is that advertising must drive results and resonate with key audiences, with justification for every dollar invested. Our strategists focus on pinpointing opportunities to maximize your return on investment with a detailed marketing program – complete with creative design, A/B testing, and ongoing measurement.

 

Email and SMS/Text Marketing and Automation

Email Funnel build

Email newsletters (or e-newsletters) are a fantastic way to build trust with customers. Time and time again, email has proven to be the digital marketing tactic with the highest ROI. We recommend you send a monthly email to your list with updates and other company information. A smart email funnel is a key ingredient in your marketing automation system – and it is the engine that moves customers through a sales pitch. To boost ROI, your funnel needs to be crafted to sell a product or service through educational content and persuasive selling. Our marketing consultants at Curve will help you do just that!

SMS Text Funnel Build

The power of direct messaging via text is unparalleled (and underutilized). Curve will help you leverage SMS with a smart database reactivation system. We will help you nurture those contacts with a customized text messaging campaign designed to set appointments with your team.

Following reactivation, we will begin a lead generation ad campaign based on your database size and conversion rates. Ads can run on Facebook, Instagram, Google and potentially YouTube (designed and tested for you) depending on budget. We’ll help you respond to form fills with a direct text and automated funnel. You’ll then be able to seamlessly nurture and manage new leads with our done-for-you appointment generator program.

Cold Sales Email Funnel Build

A strong cold email sales funnel involves a multiple-part interaction plan over several days. The goal is to highlight a problem your business can solve – and set an appointment to talk further. This all begins with a solid lead list and a reliable approach to personalize each email to each person. As an outbound and inbound marketing agency, Curve is fully equipped to manage the heavy lifting of your cold email sales funnel. Our experts will design every step of your process and help you execute with precision.

 

Video is the present and the future of digital marketing. Whether you need simple internal executive messages or large externally-facing marketing videos, Curve has the creative expertise to deliver.

Our team of trusted professionals are well-versed in pre-production, scriptwriting, storyboarding, shooting, editing, and everything else involved in making a killer video. We are here to help you create the following video types:

  • “About Us” Videos
  • Capabilities Videos
  • Explainers
  • Video for Social Channels
  • Human Resources & Recruiting Videos
  • Social Media Content
  • Executive & Leadership Interviews
  • Teleprompted Messages
  • Employee & Customer Interviews
  • Customer Stories & Testimonials
  • Patient Stories
  • Employee Profiles
  • Safety Training
  • Process Demos
  • Compliance Training Modules
  • E-Learning
  • Sales Training Videos
  • TV Commercials
 

Content is king – and always will be.

Well-crafted content is what drives conversions and builds brand loyalty. The name of the game is communicating the right message on the right platforms at the right time.

Content that drives true engagement and boosts revenue is not created on a whim for bottom dollar. The content that will bring your brand to the next level requires serious expertise, creative prowess, and diligent planning & execution.

Many brands lack the time and resources in-house to produce content that drives their business forward. That’s where Curve steps in.

Whether you’re looking for custom content creation services (newsletters, blog posts, SEO articles, guides, or white papers) or premium visual content (video, infographics, social media content, manuals, or eBooks), our content production experts will turn your vision into reality.

 

The nature of public relations is subject to constant change – as the global media landscape evolves.

As the world continues to go digital, it’s not just about writing pitches, developing relationships, and controlling the message anymore – it’s about attracting the right attention through the most ideal channels.

Curve Communications has been a local leader in staying on the forefront of PR trends. Our approach as a public relations firm involves a calculated mix of event publicity, paid media, social media, experimental marketing, and time-tested strategies for getting pitches noticed.

Choosing Curve as your media relations agency means you get a team of former journalists, producers, and editors in your back pocket. We’ve worked for major news organizations such as the BBC, CBC, Citytv, Reuters, and CTV.

Plain and simple: we know what it takes to generate awareness.

Each of our PR strategies is designed to give clients a competitive advantage through valuable access to a wide range of local and international media contacts.

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Discovery

In our experience working with tiny startups all the way to giant enterprises, we’ve noticed a common challenge that managers and executives have: truly understanding their marketing return on investment.

  • Which tactics are delivering substantial results to the business?
  • What is the value of a lead?
  • Are advertising dollars actually increasing the bottom line?

These are the questions we’ve been helping our clients answer for more than 20 years.

As an inbound and outbound marketing agency, our solution to helping our clients increase profits and achieve success is rooted in an approach that sets us apart from our competitors: our introductory Discovery process.

This expert-facilitated Discovery session is our opportunity to take a deep dive into your business goals and operations in a highly collaborative setting – before you invest your hard-earned profits into marketing.

We work closely with you to capture and define your value proposition while helping you set SMART marketing goals. This involves analyzing your customers’ behaviours under a microscope – then exploring the challenges and strategic opportunities that lie ahead.

The end result of this process is a crystal-clear roadmap of your marketing steps – and the start of a strong, trustworthy foundation between our marketing agency and your brand.

Customized marketing strategies

Each business has a unique set of circumstances and needs – and so do each of your customers. At Curve, our customized marketing tactics are designed to get to the bottom of what makes them tick. We need to have a strong understanding of:

  • Where they are spending their time online.
  • What events they are attending.
  • What drives them to purchase.

Once we have exhaustive answers to these questions, our experts will strategize the best (and most cost-effective) ways to reach your customers on a personal level. Through our in-depth Discovery process, we’re able to present well-researched and highly effective recommendations tailored to your specific business goals.

Each recommendation we give is to ensure you only invest in tactics that drive real, tangible results that deliver intrinsic value – both to you and your customers.

To put it bluntly: the understanding we get through Discovery assures that we’ll never waste your time or money with strategies that don’t suit your specific goals or that leave you with nothing to show. That’s what sets Curve apart.

Branding & design

Today’s world is extremely visual. The harsh reality of business is that consumers tend to judge a book by its cover. This translates directly to the quality of your creative.

Companies must have a polished appearance to stand out. This goes beyond aesthetics – it’s about building brand trust.

At Curve, we make it a point to understand your business down to the smallest detail before we start the branding and design process. We look closely at the products you sell, the feelings you want to convey, your existing reputation, your current client base, and who exactly you want to attract.

Your input plays an essential role in our creative branding process. We’re here to learn from you – and to turn that knowledge into slick, relevant, impeccable designs that get you noticed by the right sets of eyes.

Web design

More than 60 percent of consumers these days purchase goods and services online. The importance of a sleek, user-friendly website cannot be overstated.

Similar to fashion, websites are subject to constant trends and updates. The average lifespan of a website is about three years – before needing a refresh.

As your digital storefront and the nucleus of your online marketing efforts, the success of your website relies on your ability to keep up with industry and consumer trends.

Ask yourself three questions:

  • Does your site use the modern features that make life easy for your customers?
  • Is it mobile friendly?
  • Most importantly: is it actually making you money?

Curve Communications has provided custom website design & development services to build countless professional websites for a wide range of clients – ranging from consumer goods to lifestyle, manufacturing, education, health, all the way to non-profit.

Our diverse team of designers and marketing professionals will work closely within your vision and industry expertise to help you drive results and deliver value to your customers. We’ll take care of everything from content and design & development to SEO and more.

Search Engine Optimization

Search engine optimization (SEO) is the continuous process to increase the quality and quantity of organic website traffic from a search engine. Even the most beautiful website in the world will fail without SEO.

More than 90 percent of online experiences start with a search engine. Brands need a reliable, long-term SEO strategy to help them attract the right visitors – and to seamlessly nurture them into customers.

Curve’s marketing experts have been in the industry since the early days of Google. We’ve seen trends come and go – and we know which strategies are sustainable. Our white hat website SEO services are designed to help you build your online presence with technical planning, content creation, keyword optimization, link building, and more.

Curve’s expert team of SEO specialists will examine your website to pinpoint your current search standing, strengths, weaknesses, challenges, and opportunities to better connect with your ideal customers.

Customer Relationships Management (CRM) and Marketing Automation Systems

Tracking our clients’ outbound and inbound marketing solutions and success can only be optimized if the right tools are implemented. Using a sales and marketing management platform with powerful automation capabilities is the catalyst to helping clients drive more leads, convert more leads to sales, and continuously optimize the return on investment.

Most credible CRM platforms store sales and marketing data in one place – making them the perfect control centre for running our clients’ campaigns. All of the tools necessary for optimization are built in to provide quick and valuable insights on which to act.

If a B2B client does not yet have a system in place, Curve will handle the entire setup and management process. As a SharpSpring platform partner, we can work with almost any sales and marketing management system – and we will recommend which one best suits each of our clients’ needs.

The beauty of having everything in one place is that it’s incredibly easy to grow your marketing programs and prove your ROI – through sales emails, digital advertising, traditional advertising, social media, organic traffic, SEO, sales call tracking, and more.

Digital & Traditional Advertising

The advertising landscape is constantly evolving – with new media platforms becoming available to consumers by the day. The rise of digital has left many brands feeling lost and overwhelmed on how to keep up. Many believe they need to be on all channels all the time. This mentality will almost always result in wasted time and marketing resources.

At Curve Communications, our experts work closely with clients to define the most ideal outbound and inbound marketing solutions to capitalize on digital advertising trends. Our goal is to connect your unique set of business goals to a highly strategic media buying plan.

As a digital advertising agency that’s been around for more than 20 years – we know the key to effective media buying is an extensive knowledge of your consumers. We need to know the intricacies of their behaviour and how to best connect with them – whether it be online or through traditional media like radio, TV, print, or outdoor.

The bottom line is that advertising must drive results and resonate with key audiences, with justification for every dollar invested. Our strategists focus on pinpointing opportunities to maximize your return on investment with a detailed marketing program – complete with creative design, A/B testing, and ongoing measurement.

Email and SMS/Text Marketing and Automation

Email Funnel build

Email newsletters (or e-newsletters) are a fantastic way to build trust with customers. Time and time again, email has proven to be the digital marketing tactic with the highest ROI. We recommend you send a monthly email to your list with updates and other company information. A smart email funnel is a key ingredient in your marketing automation system – and it is the engine that moves customers through a sales pitch. To boost ROI, your funnel needs to be crafted to sell a product or service through educational content and persuasive selling. Our marketing consultants at Curve will help you do just that!

SMS Text Funnel Build

The power of direct messaging via text is unparalleled (and underutilized). Curve will help you leverage SMS with a smart database reactivation system. We will help you nurture those contacts with a customized text messaging campaign designed to set appointments with your team.

Following reactivation, we will begin a lead generation ad campaign based on your database size and conversion rates. Ads can run on Facebook, Instagram, Google and potentially YouTube (designed and tested for you) depending on budget. We’ll help you respond to form fills with a direct text and automated funnel. You’ll then be able to seamlessly nurture and manage new leads with our done-for-you appointment generator program.

Cold Sales Email Funnel Build

A strong cold email sales funnel involves a multiple-part interaction plan over several days. The goal is to highlight a problem your business can solve – and set an appointment to talk further. This all begins with a solid lead list and a reliable approach to personalize each email to each person. As an outbound and inbound marketing agency, Curve is fully equipped to manage the heavy lifting of your cold email sales funnel. Our experts will design every step of your process and help you execute with precision.

Video Production

Video is the present and the future of digital marketing. Whether you need simple internal executive messages or large externally-facing marketing videos, Curve has the creative expertise to deliver.

Our team of trusted professionals are well-versed in pre-production, scriptwriting, storyboarding, shooting, editing, and everything else involved in making a killer video. We are here to help you create the following video types:

  • “About Us” Videos
  • Capabilities Videos
  • Explainers
  • Video for Social Channels
  • Human Resources & Recruiting Videos
  • Social Media Content
  • Executive & Leadership Interviews
  • Teleprompted Messages
  • Employee & Customer Interviews
  • Customer Stories & Testimonials
  • Patient Stories
  • Employee Profiles
  • Safety Training
  • Process Demos
  • Compliance Training Modules
  • E-Learning
  • Sales Training Videos
  • TV Commercials

Content Production: Blogging, Social Media, Podcast and Video

Content is king – and always will be.

Well-crafted content is what drives conversions and builds brand loyalty. The name of the game is communicating the right message on the right platforms at the right time.

Content that drives true engagement and boosts revenue is not created on a whim for bottom dollar. The content that will bring your brand to the next level requires serious expertise, creative prowess, and diligent planning & execution.

Many brands lack the time and resources in-house to produce content that drives their business forward. That’s where Curve steps in.

Whether you’re looking for custom content creation services (newsletters, blog posts, SEO articles, guides, or white papers) or premium visual content (video, infographics, social media content, manuals, or eBooks), our content production experts will turn your vision into reality.

Public Relations, Media Relations and Event Management

The nature of public relations is subject to constant change – as the global media landscape evolves.

As the world continues to go digital, it’s not just about writing pitches, developing relationships, and controlling the message anymore – it’s about attracting the right attention through the most ideal channels.

Curve Communications has been a local leader in staying on the forefront of PR trends. Our approach as a public relations firm involves a calculated mix of event publicity, paid media, social media, experimental marketing, and time-tested strategies for getting pitches noticed.

Choosing Curve as your media relations agency means you get a team of former journalists, producers, and editors in your back pocket. We’ve worked for major news organizations such as the BBC, CBC, Citytv, Reuters, and CTV.

Plain and simple: we know what it takes to generate awareness.

Each of our PR strategies is designed to give clients a competitive advantage through valuable access to a wide range of local and international media contacts.