Services

We know what it takes to run a successful brand.

As a Vancouver digital marketing agency with nearly two decades of experience, we’ve worked with thousands of clients with a wide range of needs.

Regardless of the requirements, clients ultimately come to us for the same reason: they have an awesome brand and want the world to know about it.

The brands we work with tend to be in the midst of rapid growth and have a mounting need for robust digital marketing services – as they are lacking the resources or in-house expertise to reach their full potential.

That’s where Curve comes in. Each campaign is drawn up with a single, overarching goal to ensure each dollar is wisely spent to find and motivate the right audience.

Our seasoned marketing consultants will employ a time-tested process to pinpoint your ideal customer(s) and create/implement a bespoke campaign to turn viewers into buyers.

We pride ourselves on building strong working relationships with each of our clients. We see ourselves as an extension of your in-house team. At the end of the day, your success is our success.

We exist to make your life easier.

At Curve, we take care of your workload. We believe in a streamlined approach focused on action and driven by results. We don’t like wasting time – we’re big on getting to work right away.

We’re full-service, end-to-end.

We don’t confine ourselves to a list of services offered – we pride ourselves on our ability to serve our clients better by doing it all. Here’s a look at just some of what we do.

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We exist to make your life easier.

At Curve, we take care of your workload. We believe in a streamlined approach focused on action and driven by results. We don’t like wasting time – we’re big on getting to work right away.

We’re a full-service, end-to-end

We don’t confine ourselves to a list of services offered – we pride ourselves on our ability to serve our clients better by doing it all. Here’s a look at just some of what we do.

 

Discovery

In our experience working with tiny startups all the way to giant enterprises, we’ve noticed a common challenge that managers and executives have: truly understanding their marketing return on investment.

  • Which tactics are delivering substantial results to the business?
  • What is the value of a lead?
  • Are advertising dollars actually increasing the bottom line?

These are the questions we’ve been helping our clients answer for almost 20 years.

As an inbound and outbound marketing agency, our solution to helping our clients increase profits and achieve success is rooted in an approach that sets us apart from our competitors: our introductory Discovery process.

This expert-facilitated Discovery session is our opportunity to take a deep dive into your business goals and operations in a highly collaborative setting – before you invest your hard-earned profits into marketing.

We work closely with you to capture and define your value proposition while helping you set SMART marketing goals. This involves analyzing your customers’ behaviours under a microscope – then exploring the challenges and strategic opportunities that lie ahead.

The end result of this process is a crystal-clear roadmap of your marketing steps – and the start of a strong, trustworthy foundation between our marketing agency and your brand.

 

Customized Marketing Strategies

Each business has a unique set of circumstances and needs – and so do each of your customers. At Curve, our customized marketing tactics are designed to get to the bottom of what makes them tick. We need to have a strong understanding of:

  • Where they are spending their time online.
  • What events they are attending.
  • What drives them to purchase.

Once we have exhaustive answers to these questions, our experts will strategize the best (and most cost-effective) ways to reach your customers on a personal level. Through our in-depth Discovery process, we’re able to present well-researched and highly effective recommendations tailored to your specific business goals.

Each recommendation we give is to ensure you only invest in tactics that drive real, tangible results and that deliver intrinsic value – both to you and to your customers.

To put it bluntly: the understanding we get through Discovery assures that we’ll never waste your time or money with strategies that don’t suit your specific goals or that leave you with nothing to show. That’s what sets Curve apart.

 

Branding & Design

Today’s world is extremely visual. The harsh reality of business is that consumers tend to judge a book by its cover. This translates directly to the quality of your creativity.

Companies must have a polished appearance to stand out. This goes beyond aesthetics – it’s about building brand trust.

At Curve, we make it a point to understand your business down to the smallest detail before we start the branding and design process. We look closely at the products you sell, the feelings you want to convey, your existing reputation, your current client base, and who exactly you want to attract.

Your input plays an essential role in our creative branding process. We’re here to learn from you – and to turn that knowledge into slick, relevant, impeccable designs that get you noticed by the right sets of eyes.

 

Web Design

More than 60 percent of consumers these days purchase goods and services online. The importance of a sleek, user-friendly website cannot be overstated.

Similar to fashion, websites are subject to constant trends and updates. The average lifespan of a website is about three years – before needing a refresh.

As your digital storefront and the nucleus of your online marketing efforts, the success of your website relies on your ability to keep up with industry standards and consumer trends.

Ask yourself three questions:

  • Does your site use modern features that make life easy for your customers?
  • Is it mobile friendly?
  • Most importantly: is it actually making you money?

Curve Communications has provided custom website design & development services to build countless professional websites for a wide range of clients – ranging from consumer goods to lifestyle, manufacturing, education, health, all the way to non-profit.

Our diverse team of designers and marketing professionals will work closely within your vision and industry expertise to help you drive results and deliver value to your customers. We’ll take care of everything from content, design & development to SEO and more.

 

Digital & Traditional Advertising

The advertising landscape is constantly evolving – with new media platforms becoming available to consumers by the day. The rise of digital has left many brands feeling lost and overwhelmed on how to keep up. Many believe they need to be on all channels all the time. This mentality will almost always result in wasted time and marketing resources.

At Curve Communications, our experts work closely with clients to define the most ideal strategies to capitalize on digital advertising trends. Our goal is to connect your unique set of business goals to a highly strategic media buying plan.

As a digital advertising agency that’s been around for nearly 20 years – we know the key to effective media buying is an extensive knowledge of your consumers. We need to know the intricacies of their behaviour and how to best connect with them – whether it be online or through traditional media like radio, TV, print, or outdoor.

The bottom line is that advertising must drive results and resonate with key audiences, with justification for every dollar invested. Our strategists focus on pinpointing opportunities to maximize your return on investment with a detailed marketing program – complete with creative design, A/B testing, and ongoing measurement.

 

Content Production: Blogging, Social Media, Podcast and Video

Content is king – and always will be.

Well-crafted content is what drives conversions and builds brand loyalty. The name of the game is communicating the right message on the right platforms at the right time.

Content that drives true engagement and boosts revenue is not created on a whim for bottom dollar. The content that will bring your brand to the next level requires serious expertise, creative prowess, and diligent planning & execution.

Many brands lack the time and resources in-house to produce content that drives their business forward. That’s where Curve steps in.

Whether you’re looking for custom content creation services (newsletters, blog posts, SEO articles, guides, or white papers) or premium visual content (video, infographics, social media content, manuals, or eBooks), our content production experts will turn your vision into reality.

Find more information about our podcasting services here.

 

Public Relations, Media Relations and Event Management

The nature of public relations is subject to constant change – as the global media landscape evolves.

As the world continues to go digital, it’s not just about writing pitches, developing relationships, and controlling the message anymore – it’s about attracting the right attention through the most ideal channels.

Curve Communications has been a local leader in staying at the forefront of PR trends. Our approach as a public relations firm involves a calculated mix of event publicity, paid media, social media, experimental marketing, and time-tested strategies for getting pitches noticed.

Choosing Curve as a media relations agency means you get a team of former journalists, producers, and editors in your back pocket. We’ve worked for major news organizations such as the BBC, CBC, Citytv, Reuters, and CTV.

Plain and simple: we know what it takes to generate awareness.

Each of our PR strategies is designed to give clients a competitive advantage through valuable access to a wide range of local and international media contacts.

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Discovery

In our many years of experience working with businesses of all sizes, a common challenge managers and executives come to us with is truly understanding their return on investment for marketing. Which tactics are delivering results for their business? What is the value of a lead? Are their advertising dollars actually increasing their bottom line?

We’ve been helping our clients answer these questions for almost 20 years. Our solution to helping them increase profits and achieve success is rooted in an approach that sets us apart from our competitors: our introductory Discovery process. 

This expert-facilitated Discovery session is an opportunity to explore your business goals and operations in an open and collaborative setting before investing your hard-earned profits into marketing. We work together to capture and define your value proposition while helping you set clear marketing goals by analyzing your customers’ behaviours and exploring the challenges and strategic opportunities facing your business. The end result is crystal clarity on your next marketing steps – and the start of a strong, trustworthy foundation between agency and client.

Customized marketing strategies

Your business has unique needs, so does your customer. At Curve, we get to the bottom of what makes them tick: where are they spending their time online? What events are they attending? What drives them to purchase? Then, we get to strategizing the best and most cost-effective ways to reach them. 

By starting with an in-depth Discovery, we’re able to present you with well-researched recommendations crafted especially for your business goals, saving you time and money by investing only in tactics that drive results and deliver value to you and your customer. Simply put: with the understanding provided to us through Discovery, we’ll never waste your time or money with strategies that don’t suit your specific goals or leave you out of pocket with nothing to show. That’s what sets Curve apart.

Branding & design

Just as readers judge books by their covers, consumers judge brands by the quality of their creative. In today’s highly visual world, companies must look polished to stand out. But it’s not just about aesthetics: it’s about brand trust.

At Curve, we get to know a brand before we start the design process. We look at the products you sell, the feelings you want to convey, your existing reputation and client base, and who you want to attract. You play an active role in the process because you know your company best. We’re there to learn from you, and to turn that learning into slick, relevant, impeccable design that gets you noticed.

Web design

With over 60 per cent of consumers using the internet to look for or purchase goods and services, it’s never been more important to invest in a well-designed, user-friendly website, or – in the case of many businesses who launched their sites in the late 2000’s – an upgrade. 

Did you know the average lifespan of a website is about three years? Doesn’t sound very long does it? But think of the technological changes and advancements within a three-year period, and it makes total sense. As one of your most critical marketing tools, it needs to keep up with industry and consumer trends. Do a quick check-up: does your site use the modern features your customers love? With a majority of your traffic coming from a smartphone, is it mobile friendly? Most importantly: is it actually making you money? Curve Communications has designed and developed many professional websites for a wide range of clients: from consumer to lifestyle, manufacturing, education, health, and not-for-profit. Working with your vision and industry expertise, our diverse team of marketing professionals are ready to help you drive results and deliver value to your customers, taking care of everything from content, to design, and development.

At Curve, we work with our clients to define digital strategies that connect their unique business goals to digital objectives that drive results within their key audiences. Our digital strategists have an eye towards identifying opportunities that maximize the return on investment for your digital programs through creativity, testing, and measurement – helping you stay in step with your audience at every touchpoint.

Digital & Traditional Advertising

Today’s advertising landscape is rapidly evolving and the media platforms available to marketers and consumers are shifting faster than many businesses can keep up with. With the rise of digital, countless clients have come to us feeling overwhelmed, many of them believing they need to be on all channels at all times, wasting precious time and valuable marketing resources.

At Curve, we work with clients to define their advertising strategies and connect their unique business goals with a strategic advertising media buy. The key with any media buy is to know where an organization’s unique customer consumes information, whether that be online or in more traditional media like radio, TV, magazines, newspapers or outdoor media. One thing is for sure: advertising must drive results by tapping into the behaviour of key audiences. As strategists, we focus on identifying opportunities that maximize the return on investment for a marketing program through creative design, A/B testing, and ongoing measurement.

Content production: blogging, social media, and video

Engaging content drives conversions and brand loyalty. It’s about communicating the right messages, on the right platforms, at precisely the right times. But content that demands attention takes time and expertise to produce – skills and resources many brands don’t have access to in-house.

 Whether you’re looking for custom content marketing services (newsletters, blog posts, SEO articles, or white papers), or need to create premium visual content such as video, infographics, social media content, manuals, or eBooks, we can help execute your vision.

Public Relations, media relations and event management

As the global media landscape evolves, so does public relations. It’s no longer just about developing relationships, crafting pitches and controlling the message – it’s about grabbing attention across a variety of channels as more and more consumers turn to digital and social platforms. At Curve, we’ve become known as local leaders in staying ahead of PR trends. Our approach is a mixture of event publicity, paid media, social media, experiential, and tried-and-true pitching.

 When you choose Curve to manage your public relations efforts, you get a team of former journalists, producers, and editors on your side. We’ve worked for major news organizations such as the BBC, CBC, Citytv, Reuters, and Al Jazeera. We know what it takes to generate awareness, giving our clients a competitive advantage with access to wide range of local and international media contacts.