01 Overview
Trade Show Marketing: How Curve Showcased Capital Direct to New Clients
Coordinating booths at business trade shows is a big job — but one that we were happy to take on when Capital Direct approached us.
Learn how we used excellent marketing materials for trade shows to drive stellar results for the brand at two annual events.
02 Mission
Handling PR for Multiple Conferences
For several years the Curve Communications team has been helping Capital Direct design and coordinate its annual trade show booth for the Alberta Mortgage Brokers Association Conference and Trade Show. We also provided our event management services in preparation for the Mortgage Brokers Association of BC Conference and Trade Show.
Overall, the goal was to maximize Capital Direct’s presence by promoting their products and services to the mortgage brokerage industry. We worked on fortifying their reputation as one of the fastest-growing private lending companies in Canada.
This was done by employing a strategic brand design – and brainstorming some powerful trade show marketing ideas.
The Solution: Setting a Brand Theme with a Trade Show Marketing Plan
Curve’s event management expertise and trade show marketing strategy significantly increased booth traffic from previous years. We garnered superb brand awareness and exceptional praise from industry professionals.
The AMBAC sets a theme for participants for each year’s trade show. Curve helped keep Capital Direct top-of-mind with creatively distinct trade show booths for each theme. We managed all the planning and execution so Capital Direct didn’t have to. Curve handled every aspect of the trade show: design, printing, setup, and coordination.
03 Result
Reaping the Benefits of Trade Shows
Every year, the Curve team produces a booth that best reflects the values of Capital Direct. We’ve done everything from hangover bags to costumes, and even brought people to the booth with an elegant scotch tasting, a specialty ice sculpture, and an iWatch raffle draw.
The trade show marketing plan was a huge success. We were able to boost people’s interest in the Capital Direct booth and help them form positive associations with the brand.
Whenever you have an upcoming promotional event that’s too much to handle, our event management team will help.
Contact Curve Communications today to learn more about trade show marketing ideas.
