B2B marketing for businesses in the manufacturing industry
In this episode of the Marketing Manager Playbook, Stephen Johnson and George Affleck delve into how you can start to put together a marketing strategy for your manufacturing business.
Every business is unique, it’s important to 1st do a ‘discovery’ and then put together a plan for a bespoke strategy.
What to take into consideration?
Brand Presence:
Does it represent what you’re trying to sell?
Digital Advertising:
Are people searching for what you’re selling? Opportunity for SEO? Is your brand present, consistent and recognizable? Are there opportunities for retargeting?
Website Optimization:
Up to date and relevant?
If you want PR opportunities, you need a site people are willing to link to.
Tons more value in the video.
