Our founder George has a few tried and tested ground rules about blogging for business.
Regular blogging for your #brand sets you up as an industry leader and can help set you apart from your competition.
Being an established authority in your field, whatever niche that may be, has its benefits. When you are seen as an expert in your industry, the stronger your brand will become.
1. Don’t just start a blog to start a blog.
2. Understand why a blog is necessary.
3. Know what you and your company hope to achieve from the blog.
These blogging tips are taken from my book Buzz: How To Grow a Business Using Grassroots Marketing.
Here is a link to the book: https://www.amazon.com/Buzz-Business-Grassroots-Marketing-Learning/dp/096843224
