Google Search Ads – Does your Business Need to Advertise with Google?

There are quite a few different types of hashtagGoogle Ads (no longer known as Adwords, btw!).

In this episode of the Marketing Playbook, Stephen Johnson and George Affleck discuss search ads.
Search ads = Top 3 or bottom 3 ad spaces on Google.
Tune in to hear advice on:

➡️ Is Google Search ads right for you? (Almost always: YES)

➡️ Where to send traffic to (Not your homepage!)

➡️ How/why to use Google Keyword Search Tool

➡️ Conversions and ROI

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