There are quite a few different types of Google Ads (no longer known as Adwords, btw!).
In this episode of the Marketing Playbook, Stephen Johnson and George Affleck discuss search ads.
Search ads = Top 3 or bottom 3 ad spaces on Google.
Tune in to hear advice on:
➡️ Is Google Search ads right for you? (Almost always: YES)
➡️ Where to send traffic to (Not your homepage!)
➡️ How/why to use Google Keyword Search Tool
➡️ Conversions and ROI