Find out how we helped these organizations grow their lead generation programs and, therefore, their businesses.

All Rights Reserved | 2019 | Developed by Curve Communications

It’s time to rethink your marketing strategy.

What can Curve Communications do for your business? 

Our team can help your organization build a brand and develop a marketing strategy that gives power to your vision and increases engagement with your clients. Together we’ll create a clear message and an authentic brand design that will enhance the value of your business, helping you increase traffic, get great leads and close more sales.

Our process includes:

Discovery Analysis

Goal Setting

Strategic Planning

Brand Building

Media Buying

Content Creation

Conversion Tracking

ROI Reporting

Clarifying your message. 
Creating your unique strategy. 
Connecting with your audience. 
Relieving your daily stress.

We help you prioritize your marketing efforts so you gain traction with your audience and grow your business by:

ARE YOU A MARKETING MANAGER FRUSTRATED BY THE LACK OF RESULTS FROM YOUR MARKETING EFFORTS?

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CASE STUDY

RAD Torque Systems

Irene Tod, RAD’s marketing director, initially approached Curve when her busy workdays left no time for external marketing efforts. Her heavy involvement with the company’s internal sales team and distributors, planning industry trade shows, and executing internal marketing strategies led to great success, but meant that marketing strategies to grow the business were pushed to the back burner.

She knew she needed needed help with a variety of collateral, industry communications, digital advertising campaigns, a new website, social media management, video production and much more. 

Curve has now been RAD’s marketing team for a couple of years – functioning much like RAD employees. When we first started working with the Abbotsford-based manufacturer, we designed and created a new product catalogue, industry brochures, a trade show booth and shipping boxes. We also shot and edited a company video and built a new website. Despite RAD’s success, it needed consistent branding and messaging to accurately represent the business when pitching products to major users of extreme-duty torque wrenches like Boeing and CN Rail. RAD’s website, in particular, needed to function as an effective, central sales tool and now it does just that. 

STRAPPED FOR TIME

SUCCESS IN NUMBERS

In the six months following the website’s launch, RAD’s website has received 47,000 new users overall and around 400 page views each day. Traffic also shows no signs of slowing down – with a  43 percent increase in average daily page views. If clicks aren’t convincing enough, users spend an average of 2.8 minutes on the site, 40 percent more than industry standard.

“That might not seem like much time, but it’s above the industry standard of two minutes. Visitors are willing to give RAD several minutes out of their days, which is a big win for brand awareness.”

Gina Robinson, Curve’s Director of Client Services

Armed with new professional collateral, RAD Torque was ready to launch digital campaigns and drive traffic to the new website using Google AdWords. The campaign has been a major success. The company has received 5.9 million impressions since the AdWords campaign launched, so the ads have been seen over five million times across the Google Display network. 

We’re really happy with our relationship with Curve,Tod said. “Not only has the agency’s work helped RAD with new business development, it has also given me access to a team of knowledgeable marketing professionals that can help with projects at a moment’s notice. That’s invaluable to a busy, growing business like RAD.”

Reaching niche audiences outside digital advertising channels is also important in the manufacturing industry. RAD is a member of DirectIndustry, the largest, online industrial exhibition for equipment and components – with 11,500 exhibitors, 300,000 products, 90,000 catalogues and over 15,000 videos from more than 1,300 different business sectors. Curve manages RAD’s DirectIndustry profile.

The site profile features 61 RAD products and has yielded more than 4,000 clicks that have generated over 800 leads. RAD’s relationship with Curve means the company’s marketing director no longer feels overwhelmed by external marketing tasks. She can focus on daily operations and building relationships between sales teams and external stakeholders without feeling like marketing is another giant item on her ever-growing to-do list. 

“Curve’s work has helped strengthen RAD Torque as a brand. We can now refer potential clients to our catalogue, brochures and website with confidence that they are a true reflection of RAD.”

Irene Tod, RAD's Director of Marketing

RAD Torque Systems is a leading Canadian manufacturer of pneumatic, battery powered and electronic pistol grip torque wrenches. When RAD's marketing director was strapped for time, she turned to Curve for strategy and lead generation.

CASE STUDY

Motion Canada

Curve worked with Motion Industries (a wholly-owned subsidiary of Genuine Parts Company) to help establish its brand in a new market and attract skilled employees. The company is a leading distributor of more than 5.6 million industrial equipment parts to over 150,000 customers in North America. It’s a publicly-traded $15 billion business with 511 branches, 15 distribution centres and 42 service centres.

Motion is extremely successful and continues to grow. After more than 60 years in business, the company expanded into Canada under the name Motion Canada. 

The new branch of the business needed to position itself as a competitive and attractive employer for a wide range of jobs – from engineers to sales professionals, tech experts, product specialists and more. At the same time, it also needed an end-to-end marketing plan to establish the Canadian branch and differentiate it from American and Canadian partners. 

DISCOVERING A CLIENT’S NEEDS

Curve’s work started with an in-depth discovery meeting to get to know the company and optimize marketing efforts. Through this process, we created detailed profiles of Motion Canada’s ideal customers in two areas of focus – first response and fluid power. We also identified the company’s strengths, weaknesses, and opportunities. The discovery process revealed a couple of major challenges: many people don’t know the company exists and existing clients often think Motion only sells a few specific products when it actually sells millions of industrial parts.

Curve Communications started working with Motion Canada after doing an in-depth discovery to develop a tailored strategy to meet their marketing goals. Since then, Curve has grown their social media accounts, increased brand awareness in the industry and optimized their marketing strategy.

Curve's discovery process gave us the foundation to establish Motion Canada’s brand digitally in Canada. Without the discovery, we might not have known that Motion’s main value is that it sells everything industrial companies need. Our job was to ensure current and potential customers knew that too. Curve worked with Motion to develop a comprehensive marketing strategy that included paid social, Google advertising, landing pages, conversion tracking, video production, email campaigns, traditional advertising and more.

“Curve’s discovery process helped our company establish key goals and needs. Having that external perspective really brought clarity to the challenges we needed to overcome.”

Shannon Wand, Motion Canada’s Internal Communications Manager

Motion Canada is growing strong, with over 750 employees at more than 50 branches, 10 shops and 2 distribution centres.

CASE STUDY

CRAFT Artisan Wood Floors

BUILDING NEW BRANDS

As manufacturing companies expand, they sometimes outgrow their brands. This is not uncommon. Products evolve, customer needs change and business philosophies shift. Or sometimes a brand – especially one that’s been around for a long time – gets outdated and requires a makeover.
Regardless of the reason for rebranding, companies must market major changes to existing and new customers to avoid confusion and to strengthen the new brand.

“The key to a successful rebrand is having a solid marketing strategy in place. Without that, you risk alienating long-time customers and confusing prospective ones.”

Gina Robinson, Curve’s Director of Client Services

CRAFT was founded in 2001 and in just 18 years, has grown from one collection of high-quality, handcrafted, contemporary and rustic wood flooring, to nine. So, with a fresh brand, the company also wanted to establish itself as the leading premiere artisan wood floor company in international markets.

CRAFT Artisan Wood Floors approached Curve because it needed help promoting its rebrand. After 15 years as Antique Impressions, the company changed its name and logo to better reflect its products and overall business philosophy. Curve was hired to generate awareness about the change through social media and to increase leads with Google, Facebook, Instagram, Pinterest and Houzz ads.

Since Curve started working with CRAFT, engagement rates are up 125 percent and ads have received hundreds of thousands of impressions and clicks. Thanks to this success, the company has expanded its digital marketing strategy into new markets across North America and continues to drive impressive results.

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