Stop drowning in marketing tasks.

We’re here to help so you can grow your business.

Get the team that cares about you.

Stop drowning in marketing tasks.

We’re here to help so you can grow your business.

Get the team that cares about you.

Get the supportyour team deserves

You want to grow your business and you know marketing plays a role in that but maybe you’ve been spinning your wheels with your marketing efforts and haven’t seen a return on your investment. If this sounds like you, then you’ve come to the right place

 Often, companies come to us because their marketing team is stressed and overwhelmed, which ultimately affects a company’s ability to grow. 

The Curve marketing, advertising and creative team is here to support your team so they can focus on what they do best — growing the business. We know that your business needs targeted solutions to help you attract the right customers, convert leads and grow revenue. 

Our marketing strategies are built and implemented to meet the unique needs we have identified in the many manufacturing and industrial equipment businesses Curve Communications has worked with over the last 20 years.

“Curve Communications creates measurable marketing campaigns — tracking every click, every call, every lead — so you know that your advertising dollars are working hard to bring you more business.”
— George Affleck, President and Founder, Curve Communications

Our Proof

- Case Studies

RAD Torque Systems Logo

RAD Torque Systems

Irene Tod, RAD’s marketing director, initially approached Curve when her packed workdays left no time for external marketing efforts. She knew she needed assistance with a variety of tasks — collateral, digital advertising campaigns, a new website, social media management, video production, and much more.
RAD Torque Systems is a leading international manufacturer of pneumatic, battery-powered, and electronic pistol grip torque wrenches. When RAD’s marketing director was overwhelmed, she turned to Curve for a fresh marketing and lead generation strategy.
Curve has now been RAD’s marketing agency for five years, functioning much like in-house RAD employees. When we first started working with the manufacturer, we designed and created a new product catalogue, industry brochures, a trade show booth, and shipping boxes. We also shot and edited a company video, and our web specialists are currently building a brand new website for them.
RAD continues to grow at a rapid pace and they’ve built a team to make it happen, which includes Curve Communications.
“Curve’s work has helped strengthen RAD Torque as a brand. We can now refer potential clients to our catalogue, brochures and website with confidence that they are a true reflection of RAD.”
— Irene Tod, RAD’s Director of Marketing
Mi_Logo_WHITE_NEW

Motion Industries - Canada

Motion Industries – Canada is a leading distributor of more than 5.6 million industrial equipment parts to over 150,000 customers in North America.
Motion hired Curve Communications to conduct an in-depth discovery to develop a customized marketing strategy to meet their marketing goals. Since then, Curve has significantly grown the brand’s social media accounts, increased brand awareness in the industry, and optimized its marketing strategy.
Motion is extremely successful and continues to grow after more than 60 years in business.
“Over the past few years, Curve has become an extension of our own team, offering expertise, knowledge and capability, that help us hit our objectives and deliver on strategy. They know our brand, our rhythm and our expectations so that we execute seamlessly and keep our momentum moving forward. I can’t recommend the team at Curve enough.”
— Cadeyrn Craig, Creative and Brand Manager at Motion Industries

How we can help

The Curve marketing, advertising and creative team is here to support your team so they can focus on what they do best — growing the business. Here’s what we offer:

Why Trust Curve

We get it. Many businesses like yours have had terrible experiences with agencies that made bold promises but failed to deliver. Their marketing and advertising simply did not work for you.
Curve’s 20 years of experience provides you with the comfort that you won’t be working with a fly-by-night marketing team.
We know that marketing can be complicated and we take it seriously because we also have a reputation to uphold. Our ROI-based marketing tactics, built for your business, will get you more qualified leads that convert into sales and revenue for your business.

Free 30-minuteDiscovery call

The number one killer of a successful partnership is misalignment and miscommunication, both of which are easily avoidable by being very protective of who you partner with. 

That’s what this no-strings-attached call is about.

It’s about each of us doing our due diligence so that we can accurately gauge whether we can create a great partnership — business to agency.

Case Studies / Manufacturing

How Curve Executes Manufacturing Marketing Projects

Curve Communications works with many Canadian manufacturing companies. Our digital marketing services are often contracted for a variety of initiatives. As a full-service agency, we love being the extended marketing team that our clients need.

A great example of our manufacturing marketing services comes from our work with RAD Torque Systems – a leading Canadian manufacturer of pneumatic, battery-powered, and electronic pistol grip torque wrenches.

Strapped For Time

The marketing director of RAD Torque Systems initially approached Curve because she didn’t have time to work on external marketing efforts. Her workday involved liaising with the company’s internal sales team and distributors, planning industry trade shows, and executing internal marketing strategies.

Her heavy involvement in daily operations – combined with the success of the company – meant growth marketing strategies were put on the back burner. She needed help with collateral, industry communications, digital advertising campaigns, building a new website, social media management, and video production.

Curve has been RAD’s digital marketing agency for years, functioning much like RAD employees. When we first started working with the Abbotsford-based manufacturer, we designed and created a new product catalogue, industry brochures, a trade show booth, and shipping boxes.

Since then, we have shot and edited a company video and built a new website. Despite RAD’s success, it needed consistent branding and messaging to accurately represent the business. This was especially true when pitching products to major users of extreme-duty torque wrenches, like Boeing and CN Rail.

RAD’s website needed to function as an effective, central sales tool. Now, it does.

Inbound Marketing Solutions: Success in Numbers

In the six months following the website’s launch, more than 47,000 users have visited RAD’s website. It receives around 400 page views each day. Traffic shows no signs of slowing down with a 43 percent increase in average daily page views.

If clicks aren’t convincing enough, consider that users spend an average of 2.8 minutes on the site.

“That might not seem like much time, but it’s above the industry standard of two minutes,” said Gina Robinson, Curve’s director of client services. “Visitors are willing to give RAD several minutes out of their days, which is a big win for brand awareness.”

Armed with new professional collateral, RAD Torque was ready to launch digital campaigns and drive traffic to the new website via Google AdWords. The campaign has been a major success. The company has received 5.9 million impressions since the AdWords campaign launched. In other words, the ads have been seen over five million times across the Google Display network.

“Curve’s work has helped strengthen RAD Torque as a brand,” said Irene Tod, the company’s director of marketing. “We can now refer potential clients to our catalogue, brochures and website with confidence that they are a true reflection of RAD.”

Reaching niche audiences outside of digital advertising channels is also important in the manufacturing industry. RAD is a member of DirectIndustry, the largest online industrial exhibition for equipment and components – with 11,500 exhibitors, 300,000 products, 90,000 catalogues and over 15,000 videos from more than 1,300 different business sectors.

Our digital marketing agency manages RAD’s DirectIndustry profile. The site features 61 RAD products, has yielded more than 4,000 clicks on RAD products, and has generated over 800 leads.

RAD’s relationship with Curve prevents the company’s marketing director from feeling overwhelmed by external marketing tasks. She can focus on daily operations and building relationships between sales teams and external stakeholders – without feeling like marketing is another item on her ever-growing to-do list.

“We’re really happy with our relationship with Curve,” Tod said. “Not only has the agency’s work helped RAD with new business development, it has also given me access to a team of knowledgeable marketing professionals that can help with projects at a moment’s notice. That’s invaluable to a busy, growing business like RAD.” 

Manufacturing Marketing: Internal and External

Manufacturing companies often need to market themselves to several audiences. In addition to targeting potential customers, businesses might also need to attract talented employees as they grow.

“When manufacturers expand, marketing to potential talent becomes just as important as advertising products,” said George Affleck, Curve’s Founder and CEO. “The strength of a business and its products lies in top-notch employees.”

Employees and customers are two audiences that require very different business marketing strategies.

Our Vancouver digital marketing agency worked with Motion Industries (a wholly-owned subsidiary of Genuine Parts Company) to establish its brand in a new market and to attract skilled employees. The company is a leading distributor of more than 5.6 million industrial equipment parts to over 150,000 customers in North America. It’s a publicly-traded $15 billion business with 511 branches, 15 distribution centres, and 42 service centres.

Motion is extremely successful and growing. After more than 60 years in business, the company expanded into Canada under the name Motion Canada.

The new branch of the business needed to position itself as a competitive and attractive employer for a wide range of jobs – from engineers and tech experts to sales professionals and product specialists. At the same time, Motion needed an end-to-end marketing plan to establish the Canadian branch and differentiate it from American and Canadian partners.

Discovering the Client's Needs

Curve’s work started with an in-depth Discovery meeting to get to know the company and optimize marketing efforts. Through this process, our marketing agency created detailed profiles of Motion Canada’s ideal customers in two areas of focus – first response and fluid power. We also identified the company’s strengths, weaknesses, and opportunities.

The Discovery process revealed a couple of major challenges: many people don’t know the company exists and current clients often think Motion Canada only sells a few specific products. In reality, the company sells millions of industrial parts.

“We like to conduct Discoveries with every manufacturing client before diving into marketing efforts because it ensures we’re going after the right targets,” Affleck said.

The Discovery process gave our full-service digital marketing agency the foundation to establish Motion Canada’s brand digitally. Without the Discovery, we might not have known that Motion’s value lies in its wide, comprehensive array of products.

Our job was to ensure current and potential customers knew that, too. Curve worked with Motion to develop a marketing strategy that included paid social, Google advertising, landing pages, conversion tracking, video production, email campaigns, and traditional advertising.

“Curve’s Discovery process helped our company establish key goals and needs,” said Shannon Wand, Motion Canada’s Internal Communications Manager. “Having that external perspective really brought clarity to the challenges we needed to overcome.”

Motion Canada is growing strong, with over 750 employees at more than 50 branches, 10 shops, and two distribution centres.

Building New Brands

CRAFT Artisan Wood Floors approached Curve for our digital marketing services because it needed help promoting its rebrand. After 15 years as Antique Impressions, the company changed its name and logo to better reflect its products and overall business philosophy. Curve was hired to generate awareness about the change through social media and to increase leads with Google, Facebook, Instagram, Pinterest, and Houzz ads.

Founded in 2001, CRAFT has grown from one collection of high-quality, handcrafted, contemporary, and rustic wood flooring to nine. With a fresh brand, the company also wanted to establish itself as the leading premiere artisan wood floor company in international markets.

Since Curve started working with CRAFT, engagement rates are up 125 percent and ads have received hundreds of thousands of impressions and clicks. Thanks to this success, the company has expanded its digital marketing strategy into new markets across North America and continues to drive impressive results.

Developing a Manufacturing Marketing Plan for Each Client

Whether a manufacturing company produces tools, wood floors, or another product, marketing is necessary to ensure continuous growth and to maintain a polished and professional brand.

Employees don’t have time to deal with marketing tasks because they are busy running the company.

At Curve, we understand what it’s like to have an evergrowing to-do list. We’ve worked with manufacturing companies for years – helping time-strapped marketing managers build successful campaigns, attract new talent, launch rebrands, and more.

Our digital marketing services team gets to know each manufacturing company and its specific needs, then functions as part of the team – getting results for marketing managers while also taking the burden off their shoulders.

Need an experienced team to manage your next manufacturing marketing campaign?

Reach out to the experts at Curve today!

TABLET LAYOUT BELOW

Curve has been RAD’s digital marketing agency for years, functioning much like RAD employees. When we first started working with the Abbotsford-based manufacturer, we designed and created a new product catalogue, industry brochures, a trade show booth, and shipping boxes.

Since then, we have shot and edited a company video and built a new website. Despite RAD’s success, it needed consistent branding and messaging to accurately represent the business. This was especially true when pitching products to major users of extreme-duty torque wrenches, like Boeing and CN Rail.

RAD’s website needed to function as an effective, central sales tool. Now, it does.

Inbound Marketing Solutions: Success in Numbers

In the six months following the website’s launch, more than 47,000 users have visited RAD’s website. It receives around 400 page views each day. Traffic shows no signs of slowing down with a 43 percent increase in average daily page views.

If clicks aren’t convincing enough, consider that users spend an average of 2.8 minutes on the site.

“That might not seem like much time, but it’s above the industry standard of two minutes,” said Gina Robinson, Curve’s director of client services. “Visitors are willing to give RAD several minutes out of their days, which is a big win for brand awareness.”

Armed with new professional collateral, RAD Torque was ready to launch digital campaigns and drive traffic to the new website via Google AdWords. 

The campaign has been a major success. The company has received 5.9 million impressions since the AdWords campaign launched. In other words, the ads have been seen over five million times across the Google Display network.

“Curve’s work has helped strengthen RAD Torque as a brand,” said Irene Tod, the company’s director of marketing. “We can now refer potential clients to our catalogue, brochures and website with confidence that they are a true reflection of RAD.”

Reaching niche audiences outside of digital advertising channels is also important in the manufacturing industry. RAD is a member of DirectIndustry, the largest online industrial exhibition for equipment and components – with 11,500 exhibitors, 300,000 products, 90,000 catalogues and over 15,000 videos from more than 1,300 different business sectors.

Our digital marketing agency manages RAD’s DirectIndustry profile. The site features 61 RAD products, has yielded more than 4,000 clicks on RAD products, and has generated over 800 leads.

RAD’s relationship with Curve prevents the company’s marketing director from feeling overwhelmed by external marketing tasks. She can focus on daily operations and building relationships between sales teams and external stakeholders – without feeling like marketing is another item on her ever-growing to-do list.

“We’re really happy with our relationship with Curve,” Tod said. “Not only has the agency’s work helped RAD with new business development, it has also given me access to a team of knowledgeable marketing professionals that can help with projects at a moment’s notice. That’s invaluable to a busy, growing business like RAD.” 

Manufacturing Marketing: Internal and External

Manufacturing companies often need to market themselves to several audiences. In addition to targeting potential customers, businesses might also need to attract talented employees as they grow.

“When manufacturers expand, marketing to potential talent becomes just as important as advertising products,” said George Affleck, Curve’s Founder and CEO. “The strength of a business and its products lies in top-notch employees.”

Employees and customers are two audiences that require very different business marketing strategies.

Our Vancouver digital marketing agency worked with Motion Industries (a wholly-owned subsidiary of Genuine Parts Company) to establish its brand in a new market and to attract skilled employees. The company is a leading distributor of more than 5.6 million industrial equipment parts to over 150,000 customers in North America. It’s a publicly-traded $15 billion business with 511 branches, 15 distribution centres, and 42 service centres.

Motion is extremely successful and growing. After more than 60 years in business, the company expanded into Canada under the name Motion Canada.

The new branch of the business needed to position itself as a competitive and attractive employer for a wide range of jobs – from engineers and tech experts to sales professionals and product specialists. At the same time, Motion needed an end-to-end marketing plan to establish the Canadian branch and differentiate it from American and Canadian partners.

Discovering the Client’s Needs

Curve’s work started with an in-depth Discovery meeting to get to know the company and optimize marketing efforts. Through this process, our marketing agency created detailed profiles of Motion Canada’s ideal customers in two areas of focus – first response and fluid power. We also identified the company’s strengths, weaknesses, and opportunities.

The Discovery process revealed a couple of major challenges: many people don’t know the company exists and current clients often think Motion Canada only sells a few specific products. In reality, the company sells millions of industrial parts.

“We like to conduct Discoveries with every manufacturing client before diving into marketing efforts because it ensures we’re going after the right targets,” Affleck said.

The Discovery process gave our full-service digital marketing agency the foundation to establish Motion Canada’s brand digitally. Without the Discovery, we might not have known that Motion’s value lies in its wide, comprehensive array of products.

Our job was to ensure current and potential customers knew that, too. Curve worked with Motion to develop a marketing strategy that included paid social, Google advertising, landing pages, conversion tracking, video production, email campaigns, and traditional advertising.

Motion Canada is growing strong, with over 750 employees at more than 50 branches, 10 shops, and two distribution centres.

CRAFT Artisan Wood Floors approached Curve for our digital marketing services because it needed help promoting its rebrand. After 15 years as Antique Impressions, the company changed its name and logo to better reflect its products and overall business philosophy. Curve was hired to generate awareness about the change through social media and to increase leads with Google, Facebook, Instagram, Pinterest, and Houzz ads.

Founded in 2001, CRAFT has grown from one collection of high-quality, handcrafted, contemporary, and rustic wood flooring to nine. With a fresh brand, the company also wanted to establish itself as the leading premiere artisan wood floor company in international markets.

Since Curve started working with CRAFT, engagement rates are up 125 percent and ads have received hundreds of thousands of impressions and clicks. Thanks to this success, the company has expanded its digital marketing strategy into new markets across North America and continues to drive impressive results.

Developing a Manufacturing Marketing Plan for Each Client

Whether a manufacturing company produces tools, wood floors, or another product, marketing is necessary to ensure continuous growth and to maintain a polished and professional brand.

Employees don’t have time to deal with marketing tasks because they are busy running the company.

At Curve, we understand what it’s like to have an evergrowing to-do list. We’ve worked with manufacturing companies for years – helping time-strapped marketing managers build successful campaigns, attract new talent, launch rebrands, and more.

Our digital marketing services team gets to know each manufacturing company and its specific needs, then functions as part of the team – getting results for marketing managers while also taking the burden off their shoulders.

Need an experienced team to manage your next manufacturing marketing campaign?

Reach out to the experts at Curve today!