Retargeting on Google – Should My Business Be Using it?

Retargeting on Google - Should my business be using it?

By now you’ve heard of retargeting ads, right?
In this episode, Stephen Johnson and George Affleck discuss why you should consider using them.

According to SmallBizTrends: The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20%.

Google Search Ads – Does your Business Need to Advertise with Google?

There are quite a few different types of hashtagGoogle Ads (no longer known as Adwords, btw!).

In this episode of the Marketing Playbook, Stephen Johnson and George Affleck discuss search ads.
Search ads = Top 3 or bottom 3 ad spaces on Google.
Tune in to hear advice on:

➡️ Is Google Search ads right for you? (Almost always: YES)

➡️ Where to send traffic to (Not your homepage!)

➡️ How/why to use Google Keyword Search Tool

➡️ Conversions and ROI