B2B marketing for businesses in the manufacturing industry
In this episode of the Marketing Manager Playbook, Stephen Johnson and George Affleck delve into how you can start to put together a marketing strategy for your manufacturing business.
Every business is unique, it’s important to 1st do a ‘discovery’ and then put together a plan for a bespoke strategy.
What to take into consideration?
Does it represent what you’re trying to sell?
Are people searching for what you’re selling? Opportunity for SEO? Is your brand present, consistent and recognizable? Are there opportunities for retargeting?
Up to date and relevant?
If you want PR opportunities, you need a site people are willing to link to.
Tons more value in the video.