Do you want to make it easier for potential customers to find your business online? Of course you do. Stop relying solely on driving people to your website through paid advertisements and start helping them find you organically in online searches.
Yes, we’re talking about Search Engine Optimization – or maybe you know it better as SEO. When someone does a Google search for the services you offer, you want your business to show up – and not just anywhere. In fact, less than one per cent of people ever click past the first page of Google results, so that’s where you want to be.
In order to accomplish this goal, our team works to increase the rankings for key terms that your target market might search for to find businesses like yours. For example, a person looking for a local marketing agency, might search for “marketing Vancouver”, “social media Vancouver”, “advertising Vancouver”, “search engine optimization Vancouver,” etc.
Do an SEO test on your industry. Think about the words a potential customer might search for to find you. Does your business show up on the first page? If not, your website could be under-optimized, reducing the amount of organic traffic – traffic through unpaid search results – it receives. But don’t worry, Curve’s SEO team can get your website’s SEO on track.
No two businesses are exactly alike, so no two SEO strategies can be the same either. At Curve, we take an individual approach to assessing SEO needs. We might even advise against SEO for some businesses if we don’t think it’s a wise use of resources. We are always transparent with our clients, while ensuring the best possible return on investment. In many cases, SEO is extremely affordable and a results-based form of advertising.
How aggressive you need to get with SEO depends on the competition. If your company operates in a large market with many competitors, it will be more challenging to rank for key terms compared to if you are located in a smaller market like Kelowna or Kamloops.
As we mentioned above, less than one per cent of search traffic goes beyond the first page of search. There’s a joke in the industry that the second page of search is a great place to hide dead bodies because nobody goes there. It’s important to understand that if you’re stuck on page two, or beyond, for a search term that is important to your business, fewer people will find you online and you could definitely benefit from SEO.
On-page optimization considers the different components you can adapt on your actual website, including the following:
In some cases, these changes aren’t particularly technical. However understanding your target keywords can be a bit more difficult.
The Google Keyword Planner is one of our favourite FREE tools. It allows us to see how often specific terms are searched and from where. For example, if you’re thinking about opening a dental practice in Mount Pleasant, Vancouver, you can find out how often “dentist Mount Pleasant” or “dentist Vancouver” is searched.
Identifying keywords that are most popular, attainable and most related to your business is the first step in determining the on-page changes you’ll need to make on your site. Curve Communications specializes in identifying the right keywords for our clients.
Once you have an understanding of your target keywords and you’ve optimized the various pages on your website to promote these keywords, it’s time to get your website some votes of confidence through off-page SEO.
For the most part, off-page SEO is the acquisition of links. For your website to perform well in search, it needs to have some authority. Acquiring industry-related links is crucial to obtaining that authority – and the more links, the better!
Curve has an effective system in place to help clients acquire links. The process can be time-consuming and extremely difficult, but our team of experts has the experience to help your business link-build in a safe, affordable and efficient manner.