Triple Flip

Public Relations

Description

Triple Flip is a retailer selling age-appropriate activewear clothing for tween girls. They hired Curve Communications to work on a number of new store openings, increasing brand awareness through traditional PR and event management as well as getting their products featured and seen by fashion, lifestyle and parenting bloggers and the online community.

Triple Flip

Result

With our first newspaper article for Triple Flip appearing in publications across the country, we got off to a great start. We continued to get Triple Flip products featured in “What’s Hot” columns throughout the campaign, as well as getting regular tween fashion segments with the company founder as the spokesperson, on TV shows throughout Canada. We organized events based around the opening of new stores, inviting media and influential Mommy bloggers in each market. Media hits were secured around each opening and we helped with opening weekends, arranging gift bags, prizing and managing social media. By the end of our campaign, Triple Flip’s brand awareness had grown significantly and their following with their target audience had also seen a dramatic increase. As well, importantly for Triple Flip, they saw a rise in the number of emails and letters from parents who now trusted their brand to help their tweens dress confidently and appropriately.

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