OrthoArts is an orthodontic practice based in Vancouver that specializes in clear aligners and lingual braces – which attach to the backs of patients’ teeth.Dr. Anthony Strelzow, OrthoArts’ CEO, has practiced orthodontics for more than three decades and is a proponent of ongoing education in the field. For this reason, OrthoArts offers the latest treatments to its patients.
Gone are the days when a person has to suffer through years of wearing train track braces. Lingual braces give patients the opportunity to straighten their smiles in secret. Because brackets are placed on the inside surface of teeth, this is a great option for adults. Likewise, clear aligners fit over the teeth and are far less noticeable than conventional braces.
These alternative options mean OrthoArts gives patients more choice than some of its competitors.
Dr. Strelzow is a member of several orthodontic associations, heads the orthodontic clinic at Vancouver General Hospital, and teaches the art of lingual orthodontics at the University of British Columbia. He even races classic cars in his spare time!
Dr. Strelzow approached Curve because he wanted the practice’s branding to be as modern and effective as the orthodontic treatments it offers. To accomplish this, OrthoArts needed a strategy to help it stand out from the competition without spending huge amounts of money – a delicate, well-known balance for most small businesses.
OrthoArts approached Curve in 2014 for a brand and website refresh. Our team started by redesigning the practice’s logo. The goal was to give OrthoArts a more modern look using different colours. We took the logo from green and orange to two shades of blue and then carried that colour scheme over to the new website. The result was a clean and modern new look to compliment the modern treatments offered by Dr. Strelzow and his practice.
We designed and developed a new, fully functioning website. Our team added updated images, media and copy. We also included a “before” and “after” gallery and testimonials to demonstrate OrthoArts’ success. In particular, images of past patients helped show the effectiveness of alternative treatment options like clear aligners and lingual braces.
The new OrthoArts website is attractive, informative, and concise. It communicates the benefits of lingual braces by showing what they are, how they work, and why they’re a better option than other products. Curve worked closely with Dr. Strelzow to achieve this result. By combining our photography and writing services with some compelling design, the messaging is clear and just what the doctor ordered.
Small business brand builds don’t just include new logos and websites. Consistency is key when it comes to branding, so Curve also designed new business cards, stationary and rack cards to be placed around Vancouver.
Curve performs both on-page and off-page SEO services for OrthoArts to drive traffic to the new website and help get the practice on the first page of Google. We conduct keyword research to determine which keywords are the most qualified and attainable. We then optimize the website to meet SEO best practices, while getting started on the on-going process of link building. We link build by making use of industry relevant blog networks and related business directories. Combined, this allows our team to help OrthoArts rank on the first page of Google.
Small businesses need to regularly produce content and share it on social media to drive traffic back to their websites. Curve wrote two blog posts per month for OrthoArts and shared and advertised them on Facebook to boost traffic to orthoarts.ca. Advertising is extremely important. Small businesses should not take an “if you write it, they will come approach”. Writing an article and posting it on a website is almost the same as never writing the article in the first place. Sharing and advertising through social media is key.