Appia Development is a long-time, Burnaby-based developer. Jim Bosa, the company’s founder and president, is a member of the Bosa family, which has an established reputation for high-quality construction. For him, real estate isn’t just about building residential condos and commercial buildings; it’s about creating vibrant communities.
Appia is currently constructing SOLO District – which stands for “South of Lougheed” – at Lougheed and Willingdon in North Burnaby. Directly across the street from the Sky Train and within walking distance to countless amenities, this new neighbourhood is designed to be extremely livable.
When complete, the development will include four towers with residential and commercial space. One of the residential towers – Altus – will be the tallest building in Burnaby when finished, rising 550 feet into the sky.
SOLO District is also designed to be a business hub, so residents have every convenience at their doorsteps. It has already attracted several businesses, including Whole foods, Shoppers Drug Mart, Starbucks, BCAA, G&F Financial Group, KOKO Nail & Lash Bar, Ricky’s Café, pho d’lite, Uncle Fatih’s Pizza, Stripped Wax Bar, SOLO Dental, and a BC Liquor Store.
Appia Development initially approached Curve because it needed help generating awareness about the SOLO District Sales Centre at Lougheed and Willingdon during the launch of phase two – Altus.
A giant, inflatable “Google pin” was placed on the sales centre roof to get SOLO District noticed. We then launched a social media campaign, encouraging people to snap photos and tweet them with the hashtag #SOLOPin for the chance to win one of four gift cards to Joey Restaurants or Browns Social House (valued at $100). Later, we extended the campaign to Facebook. People could comment on a photo of the pin or tweet “I’m entering to win through #SOLO Pin.”
Our social media campaign increased traffic to the SOLO District Twitter handle and Facebook page. In fact, it boosted “likes” on Facebook by 69 per cent. Thanks to this campaign, people started talking about Appia Development, launching phase two on a solid online foundation.
By summer 2016, residents had moved into Stratus – the first building at SOLO District – and Altus – the second tower – was well under construction. Several businesses and restaurants had also opened and SOLO District was on its way to becoming a neighbourhood. To create awareness about the community, Appia wanted to start an annual tradition: the SOLO District Block Party.
Curve planned the entire event, liaised with vendors, designed creative materials, ordered huge balloon archways, booked entertainment, managed the advertising and promotions campaign, and handled social media and day-of logistics.
The turnout was great, with thousands of people flocking to the party for food, free samples, face painting and more.
We’ve worked with Appia for quite some time, so it was an amazing experience for our team to see what a vibrant neighbourhood SOLO District has become and to help show it off to Burnaby residents.
Real estate companies and developers don’t just host industry events. Many of them are extremely invested in giving back to the communities they build in. Appia Development is no different. The Bosa family believes development isn’t just about building buildings; it’s about building communities.
The developer has been the title sponsor of the Giro di Burnaby – an annual 1.35 km Criterium cycle race – for several years. And Curve has helped Appia plan its booth at the event for three years. We promote the Giro, order giveaways, liaise with the event’s organizers, and run the booth on the day of the race. In 2016, the booth was so popular that we ran out of giveaways before the end of the night.
Curve wrote and advertised two blog posts a month for SOLO District to appeal to potential homeowners in Burnaby and Vancouver. These articles covered topics like upcoming events, amenities and unit features, new businesses joining the community, neighbourhood attractions, and much more.
The posts were heavily shared on social media channels such as Facebook and Twitter. In total, our ads drove 8,000 visitors to the SOLO District website and were seen by more than 278,000 people over the course of a year.