Love Child Organics

Social Media, Public Relations

Description

 Love Child Organics is the brainchild of a Whistler couple, Leah and John Garrad Cole, who decided to create their own range of baby foods when they discovered there was little in the way of healthy snacks on the market when their daughter was born.

Love Child Organics hired Curve to work on the initial launch into the market of their Canadian-made, organic fruit, vegetable and quinoa purees. The PR campaign began shortly after the product became available in Wal-Mart stores across Canada.

 

Love-Child-Organics

 Result

From a small Whistler-based family business, we put Love Child Organics on the map, with national coverage that was picked up in major newspapers in cities across Canada. As well, we provided media training for Leah, to perfect her TV performance ahead of an appearance on Global BC where we had pitched a segment on making homemade, organic baby food. From grass roots coverage in their local Whistler publications, to a feature article that was seen from coast to coast, Love Child Organics went on to become the next big thing in baby food, securing (at the time), the biggest deal in Dragons’ Den history.

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