The IV Wellness Boutique is Vancouver’s first ever wellness clinic specializing in intravenous vitamin therapy. Dr. Heidi Roots and Robin Szakacs opened the full-service clinic on Homer Street in 2014. In addition to IV treatments, the team of healthcare professionals offers naturopathic medicine, medical aesthetics, registered massage therapy, and registered acupuncture.
For those who haven’t heard about vitamin therapy, it involves administering high doses of vitamins, minerals and amino acids intravenously. Celebrities and sports stars have long touted the benefits of this treatment for everything from hangovers, stress, and sleep problems to fatigue, colds, hormone imbalance, weight loss, and much more.
All patients receive health assessments before getting customized treatments of vitamins and minerals, but the IV feels more like a spa than a medical clinic. Patients sit in comfortable, reclining chairs while enjoying their 40-minute treatments. If you ever walk down Homer Street, you can’t miss the clinic because patients are often sitting in the window getting their IVs.
Before opening in 2014, the IV Wellness Boutique’s founders knew they needed a plan to help make a splash in the Vancouver market. At the time, they specialized in a service no other local wellness clinics were offering. That meant they could become an industry leader if they had the right marketing plan and capitalized on all opportunities.
If so, make an appointment with Dr. Curve. We give existing healthcare brands marketing checkups and offer new ones a healthy start. Let Curve be your marketing lifeline.
Curve was hired to help the IV Wellness Boutique launch its first lounge/clinic in Vancouver. But it wasn’t as easy as simply opening the doors to the public. The full-service wellness clinic had some hurdles standing in its way. For example, many people had never heard of IV vitamin therapy and some of those who had heard about it were skeptical about the benefits.
It was Curve’s job to help the IV overcome significant behavioural and informational hurdles and to counter negative conversations about IV treatments that might harm the brand before it got off its feet.
Since public perception was our most crucial objective, we knew we had to push hard for media representation. We had to define the IV Wellness Boutique’s message and image before someone did it for them.
Our media push was a huge success. We secured national coverage in Metro Newspapers, as well as other local publications. We also had stories on Global News, CTV News (both locally and nationally) and CKNW.
In addition to media relations, Curve used Facebook and Twitter to drive traffic to the IV Wellness’ website. One strategy we used was to promote weekly blogs on social media. We also launched PPC and SEO campaigns.
Because of the potential for negative PR surrounding IV vitamin treatments, we collected customer testimonials too. These first-hand experiences helped counteract the impression that “IVs don’t actually work”. There is nothing more effective than proving a business’ success through the clients who swear by its services/treatments.
You don’t have to be a retail-based healthcare business to benefit from marketing. Whether you’re a doctor, dentist, or community-based healthcare professional, health authority, pharmaceutical or biotech company, medical tech start-up, healthcare non-profit, or medical product manufacturer, we have creative solutions to grow your practices and companies and promote your work.
You’re busy improving the lives of your patients and inventing life-changing technology to keep people healthy. Let Curve take the stress out of promoting what you do. Let us be your marketing lifeline.