Ready to Stand Out?
At Curve Communications, we believe that every organization is unique. So when you come to us with a marketing need, we design a plan just for you. You know that information is easily lost in today’s fast-paced, media-saturated world. But our team of marketing, PR and digital media specialists can help you navigate the maze to get your story told.
We do this by creating a strong relationship with you, understanding your product or service and focusing on what you want to accomplish. From website builds, graphic design, content creation and online marketing to video production, media and public relations, event planning and social media, our experienced team of professionals is ready to build your brand today.
Take a look at your website. Does it tell people you’re an awesome company that does cool stuff? If not, it might be time for an upgrade.
If your site lacks visual appeal, isn’t mobile optimized, loads too slowly, or the message or call to action is confusing, you are doing yourself a huge disservice.
Your website is the first point of contact most potential customers have with your business. Think of it as the door to your company. If people are impressed, they’ll knock to find out more. If they don’t see something they like, they’ll run to the nearest competitor.
Regardless of your industry, target market, or product, you need to have a clean, visually appealing website to get noticed and convert browsers to buyers. And although we’re located in Vancouver, we can do web design for companies around the world.
What We Do
Don’t worry, at Curve, we understand that web development isn’t for everyone. That’s why we have a team of designers, developers, and copywriters ready to assess your needs and build you a website that can be used as an effective sales tool.
How We Do it
We audit your current site (if it exists). We look at what it does well and what needs improvement. We consider readability, mobile optimization, Google search ranking, bounce rates, and overall design/visual appeal.
Based on our audit, we recommend one of the following options:
Option one: Website edit
If your site gets a passing grade and requires minimal changes, we can edit it and update the design (if it’s built on WordPress). What does this involve? We rewrite copy, find appropriate plugins, and tweak the overall design. After looking at the backend, we also express any concerns about working within the limitations of your existing site/theme.
Option two: Website build and Design (WordPress only)
If your site is not currently built on WordPress, or if the changes you want can’t be completed without starting from scratch, we recommend a full website build. This option gives you complete control over the look and feel of your new site.
We then write clean, accurate copy, ask you to send us any brand creative you have, and work with you to design the look and feel of your new site. Once you sign off on the design, our web developers bring it to life.
Option three: Custom website build and design
If your site is not currently built on WordPress, or if the changes you want can’t be completed without starting from scratch, we recommend a full website build. This option gives you complete control over the look and feel of your new site. We then write clean, accurate copy, ask you to send us any brand creative you have, and work with you to design the look and feel of your new site. Once you sign off on the design, our web developers bring it to life.
A standard website build meets the needs of most companies. But, if your business is looking for something more advanced, we can discuss a customized build.
If you’re worried about maintaining your beautiful, new website, Curve can manage all updates for you, including copy changes, new photos, and even blog writing and posting. Or, we can hand over the keys and put you in the driver’s seat. Some clients want to take full control of their websites. Others don’t have time or are simply afraid of breaking something. Choose the option that’s right for you.
In today’s digital world, if you’re not online, you might as well not exist. It might sound harsh, but the first place prospective customers check when they’re interested in a company or product is Google. The search engine processes millions of searches per second. So if you can’t be found, you’re missing out. And why wouldn’t you want to take advantage of such a huge pool of potential customers?
But if social media and digital advertising leave you feeling overwhelmed, you’re not alone. Digital marketing differs based on industry and budget. What works for one company, might not work for another. However the same basic principles apply:
- Post regularly
- Engage with existing and potential customers/clients
- Advertise on multiple platforms
- Develop targeted campaigns
Simply having a website, Facebook and Twitter account is not enough. Online marketing requires a plan to be successful.
What We Do
Curve can help you create awareness about your company or promote specific events or products by crafting a personalized digital marketing plan that includes both paid advertising and organic initiatives.
How We Do It
Even if you’ve never heard of landing pages, you’ve likely landed on one before. A landing page isn’t just another subpage on your website. It’s a page that’s created for a specific reason: to generate leads. The most effective landing pages tell people what you are selling or offering, encourage prospective clients to contact you or fill out a form, and weed out the lookyloos.
When you’re advertising a particular product or service, you don’t want to send potential customers to your website where they’re likely to click around and leave without contacting you. Landing pages have specific calls to action, so potential customers know exactly what they should do if they’re interested in what you’re selling. Curve has built many successful landing pages for our clients.
For ECO Paving – a company that paves with 100 per cent recycled rubber – Curve designed a landing page to create awareness about this green alternative. The call to action was to contact the company for a free estimate. The landing page had 400 visitors, but more importantly, led to 15 conversions – a conversion rate of 3.75 per cent.
Even the most captivating landing pages need advertising to help drive traffic to them. Otherwise, they simply exist in limbo and are highly unlikely to attract any leads. Facebook advertisements are extremely effective because they give businesses control over target demographics. So, if you’re tired of wasting money on advertising that spams the general public without a strategy, worry no more. With Facebook ads, we can target prospective clients/customers based on age, location, gender, general interests, and even behaviour.
Our team is creative, takes pride in thinking outside the box, and knows how to get results. The below Facebook ad for Eaton Arrowsmith – which runs schools for children and adults with learning disabilities – received 1,312 clicks and 23,363 unique views with a cost per click (CPC) of $0.19.
Whether you’re launching a new website, directing traffic to a landing page, or simply trying to create awareness about your company, Google AdWords are an excellent advertising option. You can choose between search, display and retargeting or a combination of the three. Search Advertising places text advertisements in front of searches for specific keywords. Display ads use banner advertisements to reinforce branding and increase online traffic. If you’ve ever visited a website and noticed ads for that company on other sites you view, you’re familiar with retargeting. The goal behind this type of ad is to keep brands relevant in the minds of a company’s target audience. So if someone visits your site, but doesn’t contact you, your ads will follow them.
Social Media Management
While organic reach through social media channels like Facebook is shrinking, it’s still important to engage with current and prospective customers online. In fact, many people want to have relationships with the brands they know and love. So, you need to share videos, photos, blogs you write, articles published by sources you follow, and much more. Of course, social media isn’t a one-way street. You don’t want to spam people with information. Instead, you need to engage with them and this takes time. We manage social media accounts for many of our clients, so they build strong online relationships with their customers without doubling their workloads.
When it comes to digital marketing, companies need to use an integrated approach. It’s not about organic posting OR paid advertising; it’s about both working together to generate awareness about a brand.
Have you ever gone to a website and left because it looked messy, outdated or unprofessional? If not, you’re in the minority. Prospective customers expect companies they engage with to have a polished look, but it’s not just about aesthetics; it’s about brand trust.
A bad logo, inconsistent marketing collateral, and a website that looks like it was designed at the dawn of the Internet, can make customers question the quality of a company’s products and services.
It doesn’t matter how awesome your business is if you have bad graphic design. Consumers will often move onto your competitors without calling or emailing you if they feel your brand is untrustworthy.
Think of graphic design as the glue that holds every brand together because it spans across all marketing collateral – from business cards and letterhead to websites, social media, and more.
Take the Graphic Design Challenge
If you don’t think your business could achieve a passing grade in the graphic design department, start with your website and look at it as if you were a customer visiting for the first time. Does it look professional? Is it easy to find the information you need? Does it have a modern feel?
Now, look at a couple of competitor websites. How does your site compare? If their websites show modern branding, an eye-catching logo, and consistency with other creative collateral – brochures, business cards, email signatures, etc. – and yours doesn’t, it’s time for a refresh.
Graphic Design: It’s an Investment
A lot of companies design their own logos or outsource to businesses like Fiverr that can create logos and other materials for as little as $5 USD. But the people doing the designing won’t know your company well. They will simply create a logo based on the instructions you give them.
At Curve, we get to know a brand before we start the design process. We look at the products you sell, the feeling you want to convey, your existing reputation and client base, and who you want to attract with your new creative collateral. You play an active role in the process because you know your company best. We’re there to guide you, offer advice, and do the work.
Quality graphic design is a long-term investment, but one that can do wonders for your business.
Quality graphic design should
- be consistent (your logo, brochures, business cards, website, social media accounts, etc. should all have the same branding)
- help you stand out from the competition
- give your brand a polished reputation
- tell prospective customers something about your company, and
- resonate with your target audience.
Curve has been building brands for more than 15 years. We know what it takes to design unique logos and other collateral to make your company shine.
Just as readers judge books by their covers, consumers judge brands by the quality of their graphic design. Let Curve’s design team give you a new cover today.
More and more Canadians are ditching cable subscriptions in favour of online streaming services like Netflix. Given this shift, you might be wondering if media buying is still worthwhile.
At Curve, we know it is, but only if you have someone on your team who understands the media landscape. Businesses need experts who can offer advice about the best media organizations to place ads with – which changes weekly and monthly and differs depending on a company’s target audience.
Because of Curve’s long history of media buying in British Columbia, we have the necessary connections to tap into the right media audiences for the right price. It’s what allows us to be one of the best advertising agencies in the province.
How we Work
Step One: We sit down with you and get to know the product or service you’re selling.
Step Two: We identify the target audience for that product or service.
Step Three: We decide which medium – TV, radio, print/online – is the most effective in helping us tell your story. For example, if you have a very visual product or service, TV is
likely the best option.
Step Four: We find the media organization with the audience that is best aligned to your target audience.
Step Five: With your budget in mind, we negotiate a buy.
Step Six: We manage the production of any creative collateral developed for the media buy. We write scripts for radio ads, write advertorials for print and online, source
narration for TV ads, and much more.
The media landscape is shifting more towards digital. For this reason, native content is an excellent way to advertise products and services to the online generation that doesn’t watch as much cable television or listen to the radio. If you’ve never heard of native content before, chances are you’ve read it without even realizing it. When written correctly, these advertisements read like regular stories in a newspaper, but are identified as sponsored content.
The benefits of paying to publish native content are two-fold. You get access to a newspaper’s far-reaching audience (print and online). But you can also share or advertise a single story on Facebook, tweet about it, and post it on your company website for months after it is published.
Curve has successfully used native content as a cross-platform marketing tool for many of our clients because it is a great investment.
Media Buying vs. Public Relations
If you’re thinking, but why pay for media coverage if we can get it for free, consider that paid advertising is guaranteed. While we have many well-connected, former journalists on our team, there are never any guarantees with PR. There are other benefits to choosing paid advertising over public relations – the top one being that you have greater control over the message.
Are you planning a big event, but feel lost in a sea of details? Event planning can be overwhelming – especially if it’s not something you do every day. Thankfully, we’re here to help. Curve has planned everything from trade show booths to annual galas for more than 15 years. Let us worry about the logistics so you don’t have to.
Every event has a unique purpose and meaning behind it. Maybe you’re organizing a fundraiser for a cause. Or perhaps you’re holding an annual gala or dinner to recognize the hard work of people in your industry. Or maybe you need to promote your business at a corporate event like a trade show. Or you might need to plan a launch party for a new company or store.
At Curve, we believe event planning is personal. That’s why we act as a member of your team regardless of the type of event you hire us to plan. We get to know your organization, the meaning behind the event, what you hope to achieve, your vision for the big day, and much more. You’re still in the driver’s seat, but think of us as your GPS. We navigate you through the maze of details and logistics.
Our Event Specialties
Trade Shows/Corporate Event Planning
Expos and trade shows are excellent ways to connect with potential customers or clients, as well as competitors. Industry events like this also give companies the opportunity to outshine the competition, so don’t just show up with a few brochures.
Many trade shows have themes and requirements. For example, annual conferences and trade shows run by various mortgage broker associations across Canada always have themes – from movies to dinosaurs to camping and more.
So if you need to get the creative juices flowing, call on Curve. Our team has organized trade show booths for Capital Direct that involve the movie the Hangover, sourcing an indoor campfire, and much more.
Having Curve on your team, means you have someone to
- liaise with event organizers on your behalf
- pitch creative ideas to help you stand out from the competition
- suggest, source and order giveaways
- design and print creative collateral
- help run your booth
Galas are a massive undertaking and can take up to a year to plan. Curve knows every element
that goes into large-scale gala events because we’ve organized the Ma Murray Community
Newspaper Awards for the last 15 years.
This annual awards ceremony recognizes the hard work of journalists, editors, photographers, designers and publishers in British Columbia’s community newspaper industry. Curve plans everything from a scholarship luncheon and annual general meeting to a dinner gala and after party. We also secure sponsorship to cover the cost of the event, negotiate with the venue, run the voting and judging of awards, find hosts, write speeches, select menus, and book entertainment.
No gala is exactly the same, but every event requires stellar organization skills. You can count on Curve to take your next awards dinner or gala from vision to flawless success.
When you work with us, you get
- a team of event planners, writers, marketers and public relations specialists on your side
- experienced fundraisers to approach and negotiate with potential sponsors
- someone to secure a venue on your behalf
- monthly meetings on the status of the planning process
- menu, signage, and program designs
- script and speech writing for hosts and other keynote speakers
- social media management during the event
- advertising assistance (if needed)
- and more
You only get one chance to launch a business. At Curve, we make sure you do it right. After all, you don’t want to launch your company in an underwhelming way after months or years of developing a business plan, securing financing, and getting ready to open.
We approach every launch differently because no business is the same. We listen to your vision, visit your location, and get to know you. Then we craft a plan that is within your budget, but still meets your wants and needs.
Our team will…
- have an initial meeting with you
- get to know your business
- brainstorm unique ideas to make your launch a success
- send out invites to business contacts and/or members of the media
- manage social media for the launch
- book entertainment (if desired)
- design creative collateral needed for the event
Curve can launch your business on the track to success. Or we can make your annual gala the event of the year. Just sit back, relax and watch all the pieces fall into place.
Lights, camera, action! Take your company’s story to new heights with video. It’s the king of content in the marketing world, so if you’re not using this highly visual tool to engage with existing and potential customers, you’re missing out.
Don’t believe us? Consider that YouTube is the second biggest search engine in the world after Google – with more than a billion users and around four billion video views per day!
At Curve, we understand that video production can be intimidating. That’s why we shoot and edit videos for our clients. Our unique team includes former journalists and television producers, videographers, and marketing experts who know how to craft visual stories that help businesses stand out from the competition.
Quality is Key
Not all videos are created equal. When it comes to incorporating videos into marketing efforts, quality is much more important than quantity. A single, polished corporate video can be posted on a company’s website, shared on social media, and broken down and used in digital advertising efforts. Great video will even help to improve search engine optimization.
We understand that dumping countless poorly-shot, amateur videos on your website is not the answer. Video for the sake of video is never a good idea. In fact, that strategy can backfire and easily tarnish a company’s brand.
What we Do
Our video production service involves getting to know you and the products or services you want to promote, the feeling and emotions you wish to convey, the purpose of the video and much more before we ever get behind a camera.
A Curve video production includes the following:
- brainstorming meetings
- spokesperson recommendations
- coaching (for the camera-shy)
- script writing
- interviews and b-roll
- video editing
- a round of edits, and
- final approval
What about live videos?
More companies are starting to take advantage of live video streaming platforms like Facebook Live, Periscope and even Snapchat to promote their brands. When it comes to connecting with your target audience, live video is extremely effective. And it doesn’t require knowledge of shooting or editing video. In fact, all you need is your smart phone and a strategy.
Curve can suggest ideas for live videos and help promote them through social media and other channels. For example, maybe you’re a restaurant owner or celebrity chef and you want to give viewers a cooking lesson or you’re speaking at a prestigious event, but want all your fans to be able to listen. We bring ideas to the table and the marketing know-how to make your next live video a huge success.
Our videos are creative, captivating and effective. From corporate and crowdfunding videos to whiteboard, social media and live videos, we do it all. Set your next campaign in motion with Curve in the director’s chair.
Do you want to make it easier for potential customers to find your business online? Of course you do. Stop relying solely on driving people to your website through paid advertisements and start helping them find you organically in online searches.
Yes, we’re talking about Search Engine Optimization – or maybe you know it better as SEO. When someone does a Google search for the services you offer, you want your business to show up – and not just anywhere. In fact, less than one per cent of people ever click past the first page of Google results, so that’s where you want to be.
In order to accomplish this goal, our team works to increase the rankings for key terms that your target market might search for to find businesses like yours. For example, a person looking for a local marketing agency, might search for “marketing Vancouver”, “social media Vancouver”, “advertising Vancouver”, “search engine optimization Vancouver,” etc.
Do an SEO test on your industry. Think about the words a potential customer might search for to find you. Does your business show up on the first page? If not, your website could be under-optimized, reducing the amount of organic traffic – traffic through unpaid search results – it receives. But don’t worry, Curve’s SEO team can get your website’s SEO on track.
How it Works
No two businesses are exactly alike, so no two SEO strategies can be the same either. At Curve, we take an individual approach to assessing SEO needs. We might even advise against SEO for some businesses if we don’t think it’s a wise use of resources. We are always transparent with our clients, while ensuring the best possible return on investment. In many cases, SEO is extremely affordable and a results-based form of advertising.
Does my business really need SEO?
How aggressive you need to get with SEO depends on the competition. If your company operates in a large market with many competitors, it will be more challenging to rank for key terms compared to if you are located in a smaller market like Kelowna or Kamloops.
As we mentioned above, less than one per cent of search traffic goes beyond the first page of search. There’s a joke in the industry that the second page of search is a great place to hide dead bodies because nobody goes there. It’s important to understand that if you’re stuck on page two, or beyond, for a search term that is important to your business, fewer people will find you online and you could definitely benefit from SEO.
What we Do
Start with On-Page Optimization
On-page optimization considers the different components you can adapt on your actual website, including the following:
- and more…
In some cases, these changes aren’t particularly technical. However understanding your target keywords can be a bit more difficult.
The Google Keyword Planner is one of our favourite FREE tools. It allows us to see how often specific terms are searched and from where. For example, if you’re thinking about opening a dental practice in Mount Pleasant, Vancouver, you can find out how often “dentist Mount Pleasant” or “dentist Vancouver” is searched.
Identifying keywords that are most popular, attainable and most related to your business is the first step in determining the on-page changes you’ll need to make on your site. Curve Communications specializes in identifying the right keywords for our clients.
Move to Off-Page SEO
Once you have an understanding of your target keywords and you’ve optimized the various pages on your website to promote these keywords, it’s time to get your website some votes of confidence through off-page SEO.
For the most part, off-page SEO is the acquisition of links. For your website to perform well in search, it needs to have some authority. Acquiring industry-related links is crucial to obtaining that authority – and the more links, the better!
Curve has an effective system in place to help clients acquire links. The process can be time-consuming and extremely difficult, but our team of experts has the experience to help your business link-build in a safe, affordable and efficient manner.
Search engines constantly change their algorithms to determine which results rank on the first page. Businesses need SEO experts on their teams to stay in the race. Let Curve be your coach.
Most people think public relations – or PR – is all about media relations, but newsrooms are shrinking and there are fewer and fewer journalists to pitch to.
In the past, PR was all about building relationships with journalists and editors, crafting pitches, and controlling the message. But layoffs at TV and radio stations and newspapers make it harder for PR professionals to maintain media lists – especially when a contact might be there one day and gone the next.
Does that mean public relations is dead? Not at all! It’s just changing. We still pitch stories to the media, but we also monitor what people are saying about businesses online, manage media centres and help companies navigate public relations crises.
When you choose Curve to manage your public relations efforts, you get a team of former journalists, producers and editors on your side. Many of our employees have worked for major news organizations like the BBC, CBC, Citytv, Reuters, and Al Jazeera. This gives our clients a huge advantage because we know what it takes to get a journalist’s attention. We also have local and international media contacts who we can call on when pitching stories.
We no longer focus solely on traditional media when pitching stories. Well-established bloggers, for example, can have an even more engaged audience than traditional outlets. So, we research and pitch to the appropriate online writers to increase the reach of every media campaign we run.
Journalists are busy people. If you don’t grab their attention within seconds, or if you fail to provide necessary information, they will simply ignore your story. For every media relations campaign we run, we write releases and media kits – complete with backgrounders, bios, and FAQ sheets. This ensures journalists have everything they need to write a story. It also gives us greater control over the messaging.
We monitor media hits for all campaigns and provide clients with a list of stories. Keeping track of media hits is extremely important. Businesses can share news stories on social media and post them on their websites to boost credibility.
We also monitor media hits so we can correct any factual errors made by journalists and editors. You might think this never happens, but it does. Factual inaccuracies in news stories can negatively impact a brand, and no business wants that.
Media Centre Management
If you’re organizing a large event, you should have a media centre that journalists can visit when they need more information. Curve has run media centres for events like Vancouver Fashion week, the Heart and Stroke Foundation’s Canadian Cardiovascular Congress, the Stroke Congress, and many more. We know how to quickly connect reporters with event speakers, pitch angles to journalists, and ensure clients and reporters are happy with the end result. Our experience makes us the calm, collected and professional choice.
When a public relations crisis hits, the first instinct is to panic or crawl under a rock and wait for the storm to pass. But before you run every worst-case scenario through your mind, contact Curve. We understand that the outcome of a crisis depends largely on how a company deals with that crisis. Any misstep can do more damage than good. And the end result comes down to extinguishing the sensationalism and controlling the message. Let us craft a response to your PR crisis and push it out using our media contacts. In no time, your PR nightmare will be nothing more than a bad dream.
In today’s digital world, public relations requires experience. Choose Curve for PR. We’re the experts with insider knowledge.
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- Dec 02 , 2016
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