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Strategic Planning: Whomever it is that you want to reach, we can help you form perception and craft a better advertising and media relations strategy. Whether you need a fresh marketing and communications approach or help getting yourself in the news, our work has a consistent message and process. We take pride in collaborating with clients from the initial assessment to project finish.
Media Launch: If you have a new product or service and don't tell anyone, will anyone know to care? Media coverage is a powerful marketing tool, equal only to advertising, and often times, far more influential. Before you launch, we can make sure your message is accurate, professionally delivered, acknowledged and understood. Whether it is a local, national or international effort, we manage it all.
Press Releases/Kits: Employing the same expert principles as out Public & Media Relations arm, we create press releases and press kits to help get your information in front of the people that count. We ensure your information is in the hands of the right journalists, onto the best websites, and on-air with broadcast media. We tailor your launch message to appeal to your potential customer and media alike, following up with the requisite telephone and email pitches for best affect.
Publicity Stunts: In most cases, simply existing is not enough to get public attention. We find unique and creative ways to get media coverage by planning and implementing media stunts. From wacky gift baskets to highly visible street teams, we can assist in creating a fun and spectacular exploit that will work for you. Some of our favourites have included:
- Playland - Media Night complete with free rides, popcorn, and hot dogs (which quickly became Vancouver's largest and best-loved annual, media-only event)
- The Fair at the PNE - trip through the Asylum of Terror live on-air with the best screamer in the city - laughs, screams and a huge hit on CFOX
- Cloverdale Rodeo & Country Fair - chocolate cow patties, "I Want to be a Cowboy" Starter Kit media drop-offs
- Pommeroy Pop, the hottest models wearing sheer clothing atop the hottest furniture in Vancouver
- Waterfall Building Launch - celebrities, artists, and nude models
- West Coast Women's Show - masseuse visits to on-air personalities, complete with groans, moans and sounds of pleasure on air (media began to request that we bring masseuse into their stations)
- Fraser Valley Boat & Sportsmen's Show - wild animals and guppy races
- QIAO China National Acrobatic Troupe and CIRKIDS - free teaser performances at the Vancouver Art Gallery
- Delilah's - Safe Sex Street Team and specialty drinks
- Take 5 - Decadent Easter Crème Latte and $2 lattes, along with free "coffee cards" for on-air personalities
Direct Marketing: As most know, this is a very powerful advertising tool when used correctly. Our strategy is centered on garnering audience attention. Our services in this area include devising distinctive creative and distributing it in a manner that gets noticed, leading to increased consumer action.
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